Daily Telegraph newspaper in the UK named New Zealand the best country in the world 3 Dec 2013
Related articles
- Minister launches SmartGate in Wellington Travel
- Authentic Kiwi hospitality for 2011 rugby fans Property
- Unique website launched for Rugby World Cup Sport
- Snow on The Remarkables Living
- NZ migration bolstered by British invasion Migration
- B&Bs advised against highly inflated tariffs Sport
- Licensing To Cut Out Cowboy Advisers Migration
- New Zealand’s net migrant inflow surges Migration
University of Canterbury
New Zealand needs to target responsible tourists that spend more
December 3, 2013
New Zealand needs to target tourists that spend more and have the shortest stay, a University of Canterbury tourist researcher says.
Dr Girish Prayag says he is not surprised readers of The Daily Telegraph newspaper in the UK named New Zealand the best country in the world in the newspaper's annual travel awards.
But, he says, for a sustainable tourism future New Zealand should look at targeting tourists that spend more money but do not stay too long.
China is the single largest source market of tourist arrivals (8.1 percent) to New Zealand followed by the UK (7.3 percent).
``The Chinese, on average, have the shortest length of stay while the Germans have the longest, followed by the British. The longer tourists stay, the more negative impacts they have on a destination,’’ Dr Prayag says.
``The Japanese spend far more than the Chinese market so, purely from an economic point of view, more tourists will certainly benefit the New Zealand economy.
``From a sustainability perspective, tourists that spend more are desirable. Given the clean and green image that NZ sells, the sustainability perspective makes more sense. Also, tourism research has shown that more tourists lead to less friendly residents over time.
``Given that friendliness is a key appeal for the British and other travellers to New Zealand, it makes more sense to target tourists that spend more and have the shortest stay. Clearly, having Air New Zealand as a runner up for the travel awards can only add to the attractiveness. After all, the staff and service provided by a national carrier is often a good proxy for friendliness of the general population and service levels at the destination.
``Based on statistics, Chinese tourists would seem to be among those having the lowest impact given their short stay and being among the highest spenders. One market that clearly stands out on length of stay, and the spend, is the Japanese market. They have the second lowest length of stay while spending more than the Chinese but less than the British.’’
Dr Prayag says tourism issues are not just related to numbers and money but also the type of activities tourists engage with during their trip. Some activities have a higher negative impact than others. It is time the social and cultural impacts are also assessed considering the environmental footprint of tourists.
He says it is better for New Zealand to attract responsible tourists that leave the smallest footprint. Looking only at tourist numbers and dollars spent may be a myopic view of the impact that tourists have on communities.
Dr Prayag is researching tourist emotions and behaviour, and UC has the No.1 university department in marketing and tourism in New Zealand.
Girish Prayag
ENDS
News
Hilary Timmins' Award-Winning UK Documentary Series To Inspire NZ Students
29 Jun 2020 Education
Dream Catchers, produced and directed by Hilary Timmins, celebrates the success stories of more than thirty inspirational New... more
New Zealand reaffirms support for Flight MH17 judicial process
7 Mar 2020 News
Ahead of the start of the criminal trial in the Netherlands on 9 March, Foreign Minister Winston Peters has reaffirmed the need to... more
Business
NZ Government's Economic package to fight COVID-19
17 Mar 2020 Business News
The Coalition Government has launched the most significant peace-time economic plan in modern New Zealand history to cushion the... more
NZ Government announces aviation relief package
19 Mar 2020 Business News
Transport Minister Phil Twyford today outlined the first tranche of the $600 million aviation sector relief package announced earlier... more
Living
Diversity was Key at New Zealand Trade Tasting in London
6 Jun 2022 Food & Wine
New Zealand Winegrowers Annual Trade Tasting was recently held in London, on Wednesday 4 May, in Lindley Hall.
It was the first... more
Kiwi author stuns Behind the Butterfly Gate
12 Jan 2022 Arts
Hidden behind the Butterfly Gate is where the secret has been kept for 76 years...
New Zealand writer Merryn Corcoran’s... more
Property
Fairer rules for tenants and landlords
17 Nov 2019 Property
17 NOVEMBER 2019
The Government has delivered on its promise to the over one million New Zealanders who now rent to make it fairer... more
New Zealand Government will not implement a Capital Gains Tax
17 Apr 2019 Property
The Coalition Government will not proceed with the Tax Working Group’s recommendation for a capital gains tax, Jacinda Ardern... more
Migration
Boosting border security with electronic travel authority – now over 500,000 issued
19 Nov 2019 Migration
19 NOVEMBER 2019
We’ve improved border security with the NZeTA, New Zealand Electronic Travel Authority, which helps us to... more
Christchurch reinstated as refugee settlement location
18 Aug 2018 Migration
18 AUGUST 2018
HON IAIN LEES-GALLOWAY
The announcement that Christchurch can once again be a settlement location for refugees... more
Travel
Gallipoli Anzac Day services cancelled
19 Mar 2020 Travel & Tourism
The New Zealand and Australian Governments have announced this year’s joint Anzac Day services at Gallipoli will be cancelled... more
New Zealanders advised not to travel overseas
19 Mar 2020 Travel & Tourism
New Zealanders advised not to travel overseas
more
Sport
The Skipper's Diary: Sir Richard Hadlee honouring his father and NZ's Forty-Niners
27 Oct 2019 Cricket
NZNewsUK London Editor Charlotte Everett spoke to Sir Richard Hadlee about why he’s chosen to publish his father’s... more
PREVIEW: All Blacks v England semi-final
26 Oct 2019 Rugby
The two most convincing quarterfinals winners are set to square off in a semifinal showdown for the ages when the All Blacks meet old... more
Columns
Gordon Campbell on the Gareth Morgan crusade
11 Nov 2016 Opinion
Gordon Campbell on the Gareth Morgan crusade
First published on Werewolf
The ghastly likes of Marine Le Pen in France and Geert ... more
Gordon Campbell on the US election outcome
10 Nov 2016 Opinion
Column - Gordon Campbell
Gordon Campbell on the US election outcome
Well um.. on the bright side, there (probably)... more
Kiwi Success
Congratulations to Loder Cup winner
26 Sep 2018 People
25 SEPTEMBER 2018
The Loder Cup, one of New Zealand’s oldest conservation awards, has been awarded to Robert McGowan for 2018... more
Appointments to New Zealand National Commission for UNESCO
16 Aug 2018 Appointments
16 AUGUST 2018Appointments to New Zealand National Commission for UNESCO
HON JENNY SALESA
Associate Education Minister Jenny Salesa is... more
Recruitment
Historic pay equity settlement for education support workers
14 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more
Historic pay equity settlement for education support workers
22 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more