Super Rugby: three teams claim support from most locals 25 Mar 2015
Related articles
- Niki Roderick Extends Depth To New Zealand Record Sport
- NZ More Interested in All Whites than All Blacks Sport
- All Whites claim historic point Sport
- Prime Minister to travel to South Africa News
- Snow on The Remarkables Living
- Unemployment rate falls from 7.1 to 6 percent Recruitment
- Team Selected for Ultimate Ride Jet-ski Sport
- Trubridge Triumphs With Unassisted Freedive Record Sport
- New Zealand 2011 Business Club launched Business
- 300 feet down: two bare feet and one breath of air Living
Super Rugby: three teams claim support from most of their locals—but are their fans loyal or lazy?
With Super Rugby in full swing again, which New Zealand side enjoys the highest level of local support? And does this support translate into bums on seats in the stadium or the lounge room? Roy Morgan crunches the numbers.
The Crusaders get the highest rate of local support, with 54% of Cantabrians cheering for the men in red and black. Both the Chiefs and Highlanders can claim the support of over 50% of Waikato and Otago respectively, while 41% of Wellingtonians actively support the Hurricanes.
The Blues, however, haven’t gotten off to the greatest start to their 2015 Super Rugby campaign—and to make matters worse the team has the lowest rate of local support: only 28% of Aucklanders say they support the Blues.
% of Kiwis in each region that
support their local Super Rugby
team
Source: Roy Morgan Single Source (New Zealand), November 2013 – October 2014 (n=11,665). Base: New Zealanders 14+.
But although the Crusaders boast the greatest home-town support on paper, Highlanders fans are the most likely to actually go to a Super Rugby game. 24% of Highlanders supporters went to at least one Super Rugby game in the last 12 months, compared with 22% of Crusaders supporters and 21% of Chiefs supporters.
Although just 18% of Hurricanes supporters went to a game, 39% say they almost always watch Super Rugby on TV—the highest rate of dedicated TV viewership, alongside the Chiefs.
But unfortunately for the Blues, their equally low turn-out rate of 18% of supporters isn’t compensated by higher TV viewing: 33% of Blues supporters say they almost always watch Super Rugby on TV, the lowest for all of the NZ fan bases.
% of supporters who attend or watch games
Went to a game in past year | Watch on TV almost always | |
Highlanders | 24% | 34% |
Crusaders | 22% | 36% |
Chiefs | 21% | 39% |
Blues | 18% | 33% |
Hurricanes | 18% | 39% |
Source: Roy Morgan Single Source (New Zealand), November 2013 – October 2014 (n=11,665). Base: New Zealanders 14+
John La Rosa, Client Services New Zealand, Roy Morgan Research, says:
“A buoyant home crowd can be the difference between winning and losing a home game. Both the Chiefs and the Crusaders have done excellent jobs in recent years at getting bums on seats for home games, which can only have a positive effect on the players.
“For the Blues, the challenge moving forward is how to build on their already sizeable supporter base. Getting a couple of wins on the board in 2015 will help, but finding and targeting supporters with appropriate media and offerings will also be key to help fill out Eden Park.
“No matter what position a team is on the ladder, having a loyal and supportive fan base is vital for any franchise. The numbers suggest that the NZ franchises are preforming well, but plenty of opportunities exist to get more supporters off the couch and down to the games.”
News
Hilary Timmins' Award-Winning UK Documentary Series To Inspire NZ Students
29 Jun 2020 Education
Dream Catchers, produced and directed by Hilary Timmins, celebrates the success stories of more than thirty inspirational New... more
New Zealand reaffirms support for Flight MH17 judicial process
7 Mar 2020 News
Ahead of the start of the criminal trial in the Netherlands on 9 March, Foreign Minister Winston Peters has reaffirmed the need to... more
Business
NZ Government's Economic package to fight COVID-19
17 Mar 2020 Business News
The Coalition Government has launched the most significant peace-time economic plan in modern New Zealand history to cushion the... more
NZ Government announces aviation relief package
19 Mar 2020 Business News
Transport Minister Phil Twyford today outlined the first tranche of the $600 million aviation sector relief package announced earlier... more
Living
Diversity was Key at New Zealand Trade Tasting in London
6 Jun 2022 Food & Wine
New Zealand Winegrowers Annual Trade Tasting was recently held in London, on Wednesday 4 May, in Lindley Hall.
It was the first... more
Kiwi author stuns Behind the Butterfly Gate
12 Jan 2022 Arts
Hidden behind the Butterfly Gate is where the secret has been kept for 76 years...
New Zealand writer Merryn Corcoran’s... more
Property
Fairer rules for tenants and landlords
17 Nov 2019 Property
17 NOVEMBER 2019
The Government has delivered on its promise to the over one million New Zealanders who now rent to make it fairer... more
New Zealand Government will not implement a Capital Gains Tax
17 Apr 2019 Property
The Coalition Government will not proceed with the Tax Working Group’s recommendation for a capital gains tax, Jacinda Ardern... more
Migration
Boosting border security with electronic travel authority – now over 500,000 issued
19 Nov 2019 Migration
19 NOVEMBER 2019
We’ve improved border security with the NZeTA, New Zealand Electronic Travel Authority, which helps us to... more
Christchurch reinstated as refugee settlement location
18 Aug 2018 Migration
18 AUGUST 2018
HON IAIN LEES-GALLOWAY
The announcement that Christchurch can once again be a settlement location for refugees... more
Travel
Gallipoli Anzac Day services cancelled
19 Mar 2020 Travel & Tourism
The New Zealand and Australian Governments have announced this year’s joint Anzac Day services at Gallipoli will be cancelled... more
New Zealanders advised not to travel overseas
19 Mar 2020 Travel & Tourism
New Zealanders advised not to travel overseas
more
Sport
The Skipper's Diary: Sir Richard Hadlee honouring his father and NZ's Forty-Niners
27 Oct 2019 Cricket
NZNewsUK London Editor Charlotte Everett spoke to Sir Richard Hadlee about why he’s chosen to publish his father’s... more
PREVIEW: All Blacks v England semi-final
26 Oct 2019 Rugby
The two most convincing quarterfinals winners are set to square off in a semifinal showdown for the ages when the All Blacks meet old... more
Columns
Gordon Campbell on the Gareth Morgan crusade
11 Nov 2016 Opinion
Gordon Campbell on the Gareth Morgan crusade
First published on Werewolf
The ghastly likes of Marine Le Pen in France and Geert ... more
Gordon Campbell on the US election outcome
10 Nov 2016 Opinion
Column - Gordon Campbell
Gordon Campbell on the US election outcome
Well um.. on the bright side, there (probably)... more
Kiwi Success
Congratulations to Loder Cup winner
26 Sep 2018 People
25 SEPTEMBER 2018
The Loder Cup, one of New Zealand’s oldest conservation awards, has been awarded to Robert McGowan for 2018... more
Appointments to New Zealand National Commission for UNESCO
16 Aug 2018 Appointments
16 AUGUST 2018Appointments to New Zealand National Commission for UNESCO
HON JENNY SALESA
Associate Education Minister Jenny Salesa is... more
Recruitment
Historic pay equity settlement for education support workers
14 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more
Historic pay equity settlement for education support workers
22 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more