Feel Fab for a Great Cause Sign up Now!   10 Dec 2014

MEDIA RELEASE DECEMBER 2014

Feel Fab for a Great Cause Sign up Now!

After all the Christmas and New Year treats, it’s fair to say most people will be looking for a healthier approach. Now there’s a great new cause that will not only help you get back on track with your eating habits, but at the same time help raise important funds for children with disabilities – it’s the “Fabulous February” (FabFeb) healthy eating challenge taking place in February 2015.

FabFeb is a new fundraising initiative and involves going sugar free for the entire month of February. While eating healthy, feeling fabulous and going sugar free, participants also raise money for fantastic children’s charities, like GlowKids who provide therapy for young children with neurological motor disorders like Cerebral Palsy.

“February is the perfect time to give your body a break from all the crap eaten over the Xmas holiday period and going sugar free and eating healthy will make sure your body is getting more of the important nutrients it needs,” says David McGrath, CEO of FabFeb Foundation.

“Our mission is to raise $2 million for children with disabilities in New Zealand and give Kiwis a gentle nudge towards living a healthier life at the same time.”

As with any challenge, FabFeb has a number of rules that people will need to keep to. Here’s a list of pointers, to help get those wanting to go sugar free started:

• Avoid foods containing more than 10% sugar. If the label says it contains more than 10 grams of sugar per 100 grams, then it’s out!
• No sugary drinks, so things like sodas, soft drinks, fruit juices, beer and ciders are a no-go. Drink lots of water instead!
• Check the labels and don’t have foods containing high fructose corn syrup. Also watch out for ingredients ending in “ose”, as these are sugar by another name (e.g. glucose, sucrose, dextrose, fructose).
• No ice cream or other sugary desserts.
• No pastries, muffins, biscuits or lollies.
• No honey or syrups (including golden or maple syrup).
• You’ll be pleased to know that you can drink wine, but try to limit yourself to only 1-2 glasses a day.
• For those really wanting to lose a few kilos, there is a Downsize Me option where you can also go “fast carb free” (so no pasta, pizza, potato, white bread, or white rice). There is even a Pet Challenge so your dog can eat healthy too.

High profile nutrition industry commentator Professor Grant Schofield, who is Professor of Public Health at AUT Millennium and now on the Strategic Advisory Board of FabFeb, says: “The reason an organisation like FabFeb needs to exist, is to address two key systemic failures in our society: The dysfunction in our food supply chain and its attendant nutritional advice that is leading to an epidemic of obesity and a civilised society should be able to care for its less fortunate members, but government agencies provide only a partial funding solution for the treatment these children need.”

McGrath continues: “As the parent of a child with disabilities, I feel very passionate about this and we’re looking forward to helping lots of charities, including: GlowKids; Conductive Education Waikato / Wellington / Canterbury; Autism New Zealand; Creative Abilities; The Hearing House; Raukatauri Music Therapy; and Starjam.”

Jump over to fabfeb.org today and register to go sugar free for a good cause!

www.FabFeb.org / #FabFeb

ENDS

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