Tough year for NZ tourism saved by rugby   8 May 2012

 

A tough 12 months for the tourism industry was saved by the one-off influx of Rugby World Cup visitors, according to latest figures from the International Visitors Survey.

Released today by the Ministry of Economic Development, the annual survey tracks the experience of international visitors and how much they spend while in New Zealand, covering the year ending March 2012.

A key finding compared to the year ending March 2011 was that the Korean and Japanese markets each recorded a decline in visitor spend, estimated to be 25 percent or more.

The Ministry’s Tourism Research and Evaluation Manager Peter Ellis said this drop was largely due to the February 2011 Christchurch earthquake, but also reflected challenges for those markets over a number of years.

“The survey also highlighted the continuing decline of the UK market due to economic reasons and changed travel patterns,” Mr Ellis said.

Overall, international visitors spent $5.6 billion in New Zealand in the 12 months to March 2012 (excluding international airfares). Total visitor spend showed no change in nominal terms despite international visitor arrivals increasing four percent in the same period. “2011 Rugby World Cup visitors spent $390 million in total, of which around $280 million was estimated to be a net addition to tourism exports. This was a significant counter to the decreased total expenditure from other markets,” Mr Ellis said.

“However, today’s figures continue the significant decline in real tourist expenditure of the past seven years. This is mostly because of the increasing proportion of visitors who are relatively low-spending Australian residents, particularly those coming to New Zealand to visit friends and relatives. The continued rise in total spend by Chinese tourists is the main positive note from this survey,” he said.

Beautiful scenery, family, and people were the most commonly reported highlights of tourists’ visits.

(Ministry of Economic Development)

 

Add a comment

Bookmark and Share

News

Maori Battalion’s legacy to be preserved

2 Sep 2014 News
New Zealand Government Hekia Parata 2 SEPTEMBER, 2014 Maori Battalion’s legacy to be preserved The history of the legendary... more

Funding for Northland, Auckland, Waikato freshwater project

2 Sep 2014 News
New Zealand Government Amy Adams 2 SEPTEMBER, 2014 Govt funding for Northland, Auckland, Waikato freshwater project Environment ... more

Business

SFO charges MightyRiverPower engineer with $2 mln fraud

2 Sep 2014 Business News
Article - BusinessDesk   SFO charges MightyRiverPower engineer with $2 mln fraud By Paul McBeth Sept. 2 (BusinessDesk) - The ... more

NZ terms of trade sets new 40-year high in 2nd quarter

1 Sep 2014 Business News By Suze Metherell
Article - BusinessDesk   NZ terms of trade sets new 40-year high as cheaper imports offset falling exports Sept. 1... more

Living

Crowdfunding sought for Lee Tamahori to make second NZ film

2 Sep 2014 Lifestyle
The Patriarch PRESS RELEASE: Crowdfunding sought for Lee Tamahori to return home and make second New Zealand film 2 SEPTEMBER... more

‘Best trumpet player in the galaxy’ returns

1 Sep 2014 Lifestyle
NZ Symphony Orchestra 1 September 2014 - NZSO Media Release for immediate release The ‘best trumpet player in the ... more

Property

House sales down as winter cools market - REINZ

14 Aug 2014 Property
New Zealand house sales fell in July as winter cooled the appetite of house hunters while a drop in properties selling for $400,000... more

NZ property values rise at slowest annual pace in 13 months

7 Aug 2014 Property By Paul McBeth
Aug. 7 (BusinessDesk) - New Zealand property values rose at the slowest annual pace in 13 months in July as rising interest rates,... more

Migration

Who's living next door to you?

20 Aug 2014 Migration
Statistics NZ puts out detailed data on different ethnic groups, down to the 108 people from the Isle of Man. Did you know there are... more

NZ population growth speeds up

14 Aug 2014 Migration
New Zealand's climb to 4.5 million people has been faster in the past year than it has in any other year in the past decade,... more

Travel

Jetstar loses ground in NZ as Qantas plunges to A$2.84B loss

28 Aug 2014 Travel & Tourism By Paul McBeth
Aug. 28 (BusinessDesk) - Jetstar, the discount unit of Australian airline Qantas Airways, lost ground in New Zealand, while claiming... more

Auckland 10th most liveable city - again

19 Aug 2014 Travel & Tourism
Auckland has again been ranked the tenth most liveable city in the world. The Economist Intelligence Unit (EIU) has released its... more

Sport

Vaulting and Showjumping take Centre Stage at WEG

2 Sep 2014 Sport
Equestrian Sports New Zealand Vaulting and Showjumping take Centre Stage at WEG New Zealand representatives in vaulting and... more

Haier Pulse to Begin 2015 With Toughest Trip of All

2 Sep 2014 Netball
The Haier Pulse will once again face the reigning champions in the first round of the ANZ Championship, with a trip to Melbourne to... more

Columns

Martin Doyle cartoon: Wrong arm of the law

2 Sep 2014 Opinion
Opinion - Martin Doyle   Martin Doyle cartoon: Wrong arm of the law   more

Gordon Campbell on John Key’s ‘blame it on Judith’ strategy

1 Sep 2014 Opinion By Gordon Campbell
  Gordon Campbell on John Key’s ‘blame it on Judith’ strategy Right now, Prime Minister John Key seems intent... more

Kiwi Success

The duo behind NZ's hottest new label

20 Aug 2014 People
We're expecting big things from Harman Grubisa, the new label from Auckland-based friends Madeleine Harman (right) and Jessica... more

Victoria announces new strategic appointments

11 Aug 2014 Appointments
Victoria University of Wellington has announced the appointment of New Zealand’s first Provost, Professor Neil... more

Recruitment

High dollar, hands-off Govt sends workers to dole queue

22 Aug 2014 Recruitment
The loss of up to 100 jobs at Croxley stationery in Auckland is devastating news for their families and the local Avondale... more

On track to surplus, more jobs, higher incomes

19 Aug 2014 Recruitment
New Zealand is on track to Budget surplus this year, backed by good growth, more jobs and higher incomes under the ... more