Tough year for NZ tourism saved by rugby   8 May 2012

 

A tough 12 months for the tourism industry was saved by the one-off influx of Rugby World Cup visitors, according to latest figures from the International Visitors Survey.

Released today by the Ministry of Economic Development, the annual survey tracks the experience of international visitors and how much they spend while in New Zealand, covering the year ending March 2012.

A key finding compared to the year ending March 2011 was that the Korean and Japanese markets each recorded a decline in visitor spend, estimated to be 25 percent or more.

The Ministry’s Tourism Research and Evaluation Manager Peter Ellis said this drop was largely due to the February 2011 Christchurch earthquake, but also reflected challenges for those markets over a number of years.

“The survey also highlighted the continuing decline of the UK market due to economic reasons and changed travel patterns,” Mr Ellis said.

Overall, international visitors spent $5.6 billion in New Zealand in the 12 months to March 2012 (excluding international airfares). Total visitor spend showed no change in nominal terms despite international visitor arrivals increasing four percent in the same period. “2011 Rugby World Cup visitors spent $390 million in total, of which around $280 million was estimated to be a net addition to tourism exports. This was a significant counter to the decreased total expenditure from other markets,” Mr Ellis said.

“However, today’s figures continue the significant decline in real tourist expenditure of the past seven years. This is mostly because of the increasing proportion of visitors who are relatively low-spending Australian residents, particularly those coming to New Zealand to visit friends and relatives. The continued rise in total spend by Chinese tourists is the main positive note from this survey,” he said.

Beautiful scenery, family, and people were the most commonly reported highlights of tourists’ visits.

(Ministry of Economic Development)

 

Add a comment

Bookmark and Share

News

Presbyterian Church to lead Waitangi Day dawn ceremony

29 Jan 2015 News
  Presbyterian Church to lead Waitangi Day dawn ceremony for first time For the first time in the history of the Presbyterian... more

Upwards NCEA trend continues

29 Jan 2015 News
New Zealand Government Upwards NCEA trend continues Education Minister Hekia Parata has welcomed the release of provisional results ... more

Business

NZ dollar drops after RBNZ abandons bias to raise rates

29 Jan 2015 Business News By Jonathan Underhill
Jan. 29 (BusinessDesk) - The New Zealand dollar dropped, touching a four-year low, after the Reserve Bank abandoned its bias for ... more

NZ venison, lamb ventures win $41 mln of funding under PGP

29 Jan 2015 Business News
Article - BusinessDesk   NZ venison, lamb ventures targeting wealthy consumers win $41 mln of funding By Fiona Rotherham Jan. 29... more

Living

Signing - Next amazing Exhibition at Academy Galleries

28 Jan 2015 Lifestyle
Academy Galleries Signing The New Zealand Academy of Fine Art’ latest exhibition is commemorating 175 years since the signing... more

‘Sunday’ Selected for Byron Bay International Film Festival

28 Jan 2015 Lifestyle
Sunday The Film Kiwi Romance ‘Sunday’ Selected for Byron Bay International Film Festival 2015 New Zealand film... more

Property

Americans the biggest buyers of NZ land since 2010: Linz

29 Jan 2015 Property
Article - BusinessDesk   Americans the biggest buyers of New Zealand land since 2010, Linz data shows By Fiona Rotherham Jan. 29... more

Housing affordability drops 14%, driven by Auckland prices

29 Jan 2015 Property
Article - BusinessDesk   Housing affordability drops 14%, driven by Auckland house price rises By Fiona Rotherham Jan. 29 ... more

Migration

Free new Kiwi workshops return for fresh season

23 Jan 2015 Migration
Newcomer settlement support agency Auckland Regional Migrant Services (ARMS) is kick-starting the New Year with the return of its ... more

Overstayer numbers at record low

22 Dec 2014 Migration
Immigration Minister Michael Woodhouse welcomes new figures showing New Zealand overstayer numbers are at the lowest since 2000. A... more

Travel

Fifteen New Zealand spots to visit in 2015

23 Jan 2015 NZ Tourism
Need some inspiration for the year ahead? Here are some brilliant things to do around the country. 1. Crankworx The world's... more

Holiday parks making most of sunshine

22 Jan 2015 NZ Tourism
Holiday parks are reaping the benefits of the great holiday weather, starting the new year with record-equalling confidence... more

Sport

Mannering caps landmark year at NZRL Awards

29 Jan 2015 Rugby League
NZRL Mannering caps landmark year at NZRL Awards NZ skipper Simon Mannering has captured NZ rugby league’s top honour for... more

Mojo Pulse 2015 Pre-season Games Announced

29 Jan 2015 Netball
Netball Central Zone Mojo Pulse 2015 Pre-season Games Announced 29 January 2015 With only 30 days till the start of the 2015 ANZ... more

Columns

Gordon Campbell on the Eleanor Catton rumpus

29 Jan 2015 Column
Column - Gordon Campbell   Gordon Campbell on the Eleanor Catton rumpus by Gordon Campbell If anyone was in doubt about the... more

Gordon Campbell on the Sabin case, and pressures on Greece and coyotes

28 Jan 2015 Opinion By Gordon Campbell
  Brain fades are one thing, but the brain freeze that seems to have beset the Prime Minister over the Mike Sabin affair is... more

Kiwi Success

Xero names US-based Douglas Jeffries as CFO

29 Jan 2015 Appointments By Tina Morrison
Xero names US-based Douglas Jeffries as CFO as it targets North American market By Tina Morrison Jan. 29 (BusinessDesk) - Xero, the... more

New Zealand scientist receives top award in China

16 Jan 2015 People
Science and Innovation Minister Steven Joyce has welcomed the news that Kiwi scientist Dr Phil Rolston has been awarded the Chinese ... more

Recruitment

Tainui's Mike Pohio resigns

23 Jan 2015 Recruitment
By Fiona Rotherham Jan. 23 (BusinessDesk) - Mike Pohio, chief executive of Tainui Group Holdings, has resigned after eight years at... more

Manufacturing activity rises to decade high in December

22 Jan 2015 Recruitment
By Suze Metherell Jan. 22 (BusinessDesk) - Activity in New Zealand's manufacturing sector rose last month to its highest level in a... more