BMX captured in a never before seen way   21 Jun 2012

BMX captured in a never before seen way

21 June, 2012

Today action sports brand Unit launches its latest innovation, a short film titled 'The Art of Progress'. (http://www.youtube.com/watch?v=SNvevG8MMHI)

The film features Kyle Baldock, the biggest new star in BMX, performing incredible stunts under controlled conditions in Warner Brothers' Movie World studios on the Gold Coast.

The production is the world’s most expensive BMX shoot to date, shot using Phantom Flex Super Slow Motion and Red Epic cameras – valued at more than $360,000 – to capture every detail.

The film, produced in conjunction with Monster Energy, allows viewers to experience the emotion and elation that comes with Kyle Baldock’s incredible story.

Baldock’s passion for BMX was the saving grace in a life which was quickly spiralling out of control.

Often on the wrong side of the law, Kyle turned a corner when his brother passed away in 2011 at the age of only sixteen.

He has since won multiple Dew Tour events and is regarded as one of the biggest threats to take home a gold medal at the X Games in Los Angeles next week.

His amazing ability on his bicycle is captured in high-definition, super slow-motion for the world to see in Unit’s biggest and most ambitious shoot ever.

Founder and Creative Director of the Gold Coast company, Paul Everest said the video represented the brand’s passion for the underlying principles of progress and innovation.

“When you are dealing with equipment like this you need to be working with elite professionals on either side of the lens and in an environment that you have one-hundred percent control of," said Everest.

“This camera was specifically developed for the US military to capture 2500 frames a second footage of bunker buster bombs penetrating the earth at high speed."

Everest said Baldock was chosen as he reflected Unit’s new motto which became the film’s title, ‘The Art of Progress’.

“Kyle is one of the most progressive BMX athletes in the world, and to bring Unit and Kyle together in a Movie World studio like this is a great triumph for the Gold Coast as a whole," continued Everest.

“It was only last year that we helped another of our athletes perform the world’s first triple backflip (Jed Mildon), and a few months later we helped Dane Searles RIP jump the largest BMX dirtjumps ever made.

“We have always been about pushing the sport and challenging the definition of what it is to be an action sports brand, and are immensely proud of the end product which is ‘The Art of Progress’.”

ENDS

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