All Blacks name extended to Sevens and Maori 1 Jun 2012
- Tri NZ High Performance Gets Specialized In Bike Partnership Sport
- Dislocated Shoulder No Barrier at Tinman This Weekend Sport
- Supercars and Highlands headline 2014 UDC V8 Ute Series Sport
- Flat-track stars confirmed for Troy Bayliss Classic Sport
- IRB Rugby Family Pays Tribute to 'Remarkable' Mandela Sport
- Entries Open As epay Silver Fern Rally Takes Shape Sport
- Villumsen headlines a strong woman’s field Sport
- ADIDAS Unveils Official Match Ball of the 2014 World Cup Sport
- Penrith Panthers comes top of Most Valuable Oz Sports Brand Sport
- Positive Outlook For Production Gt Series Sport
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
6 Dec 2013 News
New Zealand First was saddened to hear of the death of Nelson Mandela, South Africa’s first democratically elected... more
6 Dec 2013 News
Prime Minister John Key today expressed his sadness at the death of former South African President Nelson Mandela. “Nelson... more
6 Dec 2013 Business News
Article - BusinessDesk Chatham Rock granted mining permit for Chatham rise, still needs EPA sign-off Dec. 6 (BusinessDesk) - ... more
5 Dec 2013 Business News
Article - BusinessDesk SkyCity earnings to get kicker from Adelaide redevelopment in 2017, brokerage says By Tina ... more
6 Dec 2013 Arts
Audio Foundation Audio Foundation Artist Residency program 2014 awarded The Audio Foundation is pleased to announce Thomas Lambert... more
5 Dec 2013 Entertainment
Two true Kiwi legends – Dave Dobbyn and Don McGlashan – have come together on stage for the first time, and this weekend... more
4 Dec 2013 Property
Auckland house prices rose at the rate of $677 a day in November, based on the average price increase from October to... more
4 Dec 2013 Property
New Zealand Government Hon Dr Nick SmithMinister of Housing 3 December 2013 Bill to rein in housing development charges passes first... more
4 Dec 2013 Migration
The typical Kiwi on Census day 2013 was aged 38, earned $28,500 a year, worked in a service job and owned his or her own... more
4 Dec 2013 Travel & Tourism
Afghanistan, North Korea and Somalia are seen as the world's most corrupt countries while Denmark and New Zealand are nearly ... more
6 Dec 2013 Rugby
The International Rugby Board and the global Rugby family have been paying tribute to Nelson Mandela, who passed away today.The... more
6 Dec 2013 Motor Sport
NZV8 Ute Racing Supercars and Highlands headline 2014 UDC V8 Ute Series A fifth year on the bill for the V8 Supercars and an opening... more
6 Dec 2013 Column
Column - Gordon Campbell Gordon Campbell on oil drilling permits, and Iris Dement by Gordon Campbell Yesterday, the ... more
5 Dec 2013 Column
It is hard to feel sorry for John Banks. Sorry, I’ll start that again. It would be easy to feel sorry for John Banks in his ... more
2 Dec 2013 People
Universal College Of Learning Media Release Monday 2 December 2013 UCOL salutes its Top Scholars UCOL Bachelor of Nursing... more
29 Nov 2013 Recruitment
Article - BusinessDesk Unemployment to hit 4% by 2021, says MBIE Nov. 29 (BusinessDesk) – Job growth and higher... more