All Blacks name extended to Sevens and Maori 1 Jun 2012
- Challenge Wanaka takes out international triathlon award Living
- Bevan James Eyles author of the Fitness Attitude Living
- ISAF Sailing World Cup Miami: Kiwi women lead the way Living
- Cigna Round the Bays 2015 update Living
- Mojo Pulse 2015 Pre-season Games Announced Living
- Mannering caps landmark year at NZRL Awards Living
- Hunter fined for illegal dog-tracking devices Living
- Funding available for projects enhancing outdoor access Living
- Coast to Coast competitor 30 kilos lighter and rearing to go Living
- Getting to and from the Nines is easy with public transport Sport
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
28 Jan 2015 News
New Zealand Government EQC Anniversary a milestone for New Zealand The 70th anniversary since the Earthquake and War Damage ... more
28 Jan 2015 Politics
Labour's Little promises to back NZ small business in drive to lower unemployment Jan. 28 (BusinessDesk) - Labour Party... more
28 Jan 2015 Business News
Jan. 28 (BusinessDesk) - The New Zealand government expects to spend $650 million this year upgrading and maintaining its $8.32 ... more
26 Jan 2015 Business News
By Paul McBeth Jan. 26 (BusinessDesk) - New Zealand shares rose to a new record close as holidays in Auckland and Australia kept... more
28 Jan 2015 Lifestyle
Te Papa Te Papa marks 175th anniversary of signing of Treaty of Waitangi Te Papa’s programme to mark the 175th ... more
26 Jan 2015 Arts
Local entries into an international photo competition for young people to mark World Wetland Day are encouraged by Hawke’s Bay... more
23 Jan 2015 Property
NZ expert sees factors behind Irish house crash happening here. Precisely the same factors that plunged Ireland into its housing... more
23 Jan 2015 Migration
Newcomer settlement support agency Auckland Regional Migrant Services (ARMS) is kick-starting the New Year with the return of its ... more
23 Jan 2015 NZ Tourism
Need some inspiration for the year ahead? Here are some brilliant things to do around the country. 1. Crankworx The world's... more
26 Jan 2015 Equestrian
Primary Industries Minister Nathan Guy has welcomed a fourth primary industry to the GIA partnership today. The New Zealand Equine... more
28 Jan 2015 Opinion
Brain fades are one thing, but the brain freeze that seems to have beset the Prime Minister over the Mike Sabin affair is... more
16 Jan 2015 People
Science and Innovation Minister Steven Joyce has welcomed the news that Kiwi scientist Dr Phil Rolston has been awarded the Chinese ... more
23 Jan 2015 Recruitment
By Fiona Rotherham Jan. 23 (BusinessDesk) - Mike Pohio, chief executive of Tainui Group Holdings, has resigned after eight years at... more
22 Jan 2015 Recruitment
By Suze Metherell Jan. 22 (BusinessDesk) - Activity in New Zealand's manufacturing sector rose last month to its highest level in a... more