All Blacks name extended to Sevens and Maori 1 Jun 2012
- Coastguard kept busy on the water Living
- Esteban the Bomb at Woodhill Living
- Joseph Nation and Rae Morrison rise to the top Living
- Aussies win the real match at Adelaide Oval – the shearing! Living
- Teen Wins South Island Leg of FEI World Jumping Challenge Sport
- Moore takes Hampton Downs Round win in BNT NZ Touring Cars Living
- Honda's Rees is Fastest on Burt Munro's Patch Living
- Much waiting yields Mutch win at Stratford Living
- Lynne Alexander receives Walking Access Award Living
- Taupo Combo Take Grand Prix at Wellington Horowhenua Champs Sport
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
22 Nov 2015 News
New Zealand Government Rt Hon John Key Prime Minister 22 November 2015 PM welcomes closer partnership with ASEAN Prime ... more
20 Nov 2015 Business News
Nov. 20 (BusinessDesk) - Tower, the general insurer, says it will report an annual loss next week after raising its provisioning for... more
17 Nov 2015 Business News
Article - BusinessDesk NZ inflation expectations drift further below 2% mid-point Nov. 17 (BusinessDesk) - Longer term ... more
20 Nov 2015 Lifestyle
New Zealand’s recreation industry recognised 10 inspiring individuals and organisations at the New Zealand Recreation ... more
4 Nov 2015 Property
Auckland house price growth moderates in October as new rules introduced Nov. 4 (BusinessDesk) - Auckland house price growth... more
12 Oct 2015 Migration
Those looking for a sense of security when immigrating to New Zealand or Australia, need look no futher than the first inusrance... more
21 Sep 2015 Migration
NZ's annual net migration reaches record 60,300 in August on Indian, Chinese students By Jonathan Underhill Sept. 21... more
29 Oct 2015 Travel & Tourism
Internal Affairs says Australia's cloud passports only "conceptual" for now Oct. 29 (BusinessDesk) - The Department of... more
22 Oct 2015 Travel & Tourism
Auckland Airport a 'conductor' for New Zealand tourism, CEO Littlewood says Oct. 22 (BusinessDesk) - Auckland International... more
19 Nov 2015 Sport
New Zealand Rugby Union Richie McCaw retires from rugby Richie McCaw has today confirmed he is hanging up his boot... more
20 Nov 2015 Opinion
Gordon Campbell on why Islamic State’s growing weakness makes it more dangerous One of the great things about writing online... more
20 Nov 2015 Appointments
Article - BusinessDesk Cavalier promotes CFO Paul Alston to top job By Paul McBeth Nov. 20 (BusinessDesk) - Cavalier Corp, the... more
4 Nov 2015 Recruitment
Article - BusinessDesk UPDATE: NZ employment falls in third quarter, adding to case for further RBNZ rate cut (Recasts to... more