All Blacks name extended to Sevens and Maori 1 Jun 2012
- Silver Ferns Netball World Cup team named Living
- Young Guns Impress at Latest CRC Speedshow Top Half Round Living
- Heartbreak for Campbell at Gisborne Living
- The Ultimate Road Race... Ultimately Easy to Enter! Living
- Three NZRL life members added Living
- NZ's toughest all-terrain obstacle course comes to Auckland Sport
- New Zealand weightlifter banned from sport for eight years Living
- Air NZ teams up with students to create longest fan banner Living
- New Million Dollar Feature Joins Karaka Million Series Living
- All Blacks jersey for Rugby World Cup 2015 Unveiled Living
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
24 Jun 2015 News
New Zealand Government New on-body cameras for Corrections officers On-body cameras for frontline Corrections staff are being rolled... more
24 Jun 2015 Business News
Article - BusinessDesk MARKET CLOSE: NZ shares gain, led by A2 as potential bidder unmasked; dividends appeal By Jonathan ... more
24 Jun 2015 Business News
Article - BusinessDesk Wearable tech start-up launches US$200,000 crowdfunding campaign By Fiona Rotherham June 23... more
24 Jun 2015 Lifestyle
The Remarkables June 24 2015 The Remarkables ski area to kick off 2015 season this Saturday The Remarkables ski area in Queenstown... more
23 Jun 2015 Lifestyle
SOUNZ For immediate release SMCO-SOUNZ Composer Workshop selected works announced SOUNZ and Auckland based St Matthews Chamber... more
24 Jun 2015 Property
New Zealand Government Hon Anne Tolley Minister for Social Development 24 June 2015 Extending Canterbury accommodation... more
22 Jun 2015 Migration
NZ migration rises to new annual record in May, closing in on Treasury's upside scenario June 22 (BusinessDesk) - New Zealand... more
24 Jun 2015 Travel & Tourism
Article - BusinessDesk Air NZ sees annual earnings rising by as much as 60% By Paul McBeth June 24 (BusinessDesk) - Air New... more
19 Jun 2015 Travel & Tourism
Analysts divided on impact on Air NZ's earnings of Jetstar's regional routes challenge June 19 (BusinessDesk) - Analysts are... more
24 Jun 2015 Cycling
Lake Taupo Cycle Challenge Extra sizzle added to New Zealand’s Biggest Cycling Occasion With entries opening in just under a... more
24 Jun 2015 Motor Sport
Emma Gilmour Gilmour targeting another strong finish at Rally Gisborne 23.6.15 Emma Gilmour intends to start the second half of the... more
24 Jun 2015 Column
Column - Gordon Campbell Gordon Campbell on telling the poor to ask for more The government’s
19 Jun 2015 Opinion
Gordon Campbell on the Pope’s encyclical on climate change The spread of market mechanisms into every facet of... more
19 Jun 2015 Appointments
Christchurch Queen’s Counsel Nicholas Davidson and Auckland Barrister and Solicitor Rebecca Anne Edwards have been appointed... more
16 Jun 2015 Appointments
Community and Voluntary Sector Minister Jo Goodhew has announced the appointment of a new member to the independent Charities... more
23 Jun 2015 Recruitment
Apprentice of the Year Competition Carpentry apprentices go head to head in national competition Entries for the Registered Master ... more
26 May 2015 Press Releases
NZ employees rate work-life balance as top priority, while job seekers eye cash, survey shows May 26 (BusinessDesk) - New... more