All Blacks name extended to Sevens and Maori 1 Jun 2012
- Domestic Schedule Revealed Living
- Monty Betham following in his Father’s footsteps Living
- Riding into research about cycle rage Living
- Spring cycling is here – see the person, share the road Living
- Top Result for NZ Ski Racers in ANC Series Living
- No Words to Describe It Living
- Silver Ferns to take on world’s best! Sport
- Minister welcomes Africa’s first Commonwealth Games Sport
- Young Sports Players Recognised for Work Ethic and Attitude Living
- Kiwis Chasing Four Star Victory at Burghley Living
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
3 Sep 2015 News
Science and Innovation Minister Steven Joyce has today announced funding for 48 new science research programmes, for a total... more
3 Sep 2015 Business News
CORRECT: Government, iwi reach agreement for private housing on Crown land in Auckland (Removes reference to selling land in... more
3 Sep 2015 Business News
Sept. 3 (BusinessDesk) - Air New Zealand, the national carrier, will defend a multi-billion dollar class action in the US... more
10 Aug 2015 Entertainment
20th Century Fox is celebrating Snoopy’s birthday ahead of the release of the first animated Peanuts movie SNOOPY AND CHARLIE... more
6 Aug 2015 Entertainment
Sola Rosa Sound System comes to London on 20 August – NZNewsUK London Editor Charlotte Everett had a chat with frontman Andrew... more
3 Sep 2015 Property
Article - BusinessDesk Auckland house sales climb to 15-year high for month of August, prices stall Sept. 3 (BusinessDesk) -... more
5 Aug 2015 Property
Auckland house price growth stalls in July as properties 'fully priced', Barfoot says Aug. 5 (BusinessDesk) - Auckland house... more
21 Jul 2015 Migration
NZ net migration reaches new annual record in June, swelled by Indian, Chinese students July 21 (BusinessDesk) - New Zealand... more
25 Aug 2015 Travel & Tourism
Air NZ to continue alliance with Cathay Pacific, targets Asian tourists Aug. 25 (BusinessDesk) - Air New Zealand's has had its... more
3 Sep 2015 Sport
3 Sept 2015 Emotions ran high on an action packed day four at the 2015 World Rowing Championships with eight New Zealand crews taking... more
25 Aug 2015 Opinion
Gordon Campbell on the flag campaign So far, the public has treated the government’s flag campaign with something between... more
3 Sep 2015 Appointments
Library and Information Advisory Commission Appointments Internal Affairs Minister Peter Dunne today announced three new... more
5 Aug 2015 Recruitment
The latest labour market data shows continued job growth, with 7,000 more people employed over the last quarter and 69,000 more New ... more
5 Aug 2015 Recruitment
NZ unemployment rate rises to 5.9% as jobs growth lags behind growing population Aug. 5 (BusinessDesk) - New Zealand's jobless rate... more