All Blacks name extended to Sevens and Maori 1 Jun 2012
- Kiwi continues strong APRC charge at Malaysia Sport
- Practice day at Cardiff a taste of things to come Sport
- New Zealand names Motocross of Nations Squad Sport
- Teahupo’o Turns it On for Tahiti Surf Pro Sport
- Kiwi Triathletes Win Bronze at Youth Olympics Living
- The Rock’s Bryce Casey to Bowl 55-Hours Non-Stop Living
- Simon Evans Accepts Racing Challenges From All Comers Living
- Odds stacked against Falcons Living
- $1,000,000 on the Blackcaps - Catch a Million is Back! Living
- Former Pulse Star to Develop the Next Generation Living
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
20 Aug 2014 News
The son of the Maori King will be back before the court next week. Last month, Korotangi Paki, 19, was let off charges of burglary,... more
20 Aug 2014 Business News
By Tina Morrison Aug. 20 (BusinessDesk) - Airways Corp. of New Zealand expects to boost profit 27 percent this year, after missing... more
20 Aug 2014 Business News
By Paul McBeth Aug. 20 (BusinessDesk) - Landcorp Farming, the state-owned commercial farmer, slashed guidance for 2015 earnings... more
20 Aug 2014 Entertainment
Adventurer, management consultant and motivational speaker Jamie Fitzgerald will receive a Distinguished Alumni Award from the... more
14 Aug 2014 Property
New Zealand house sales fell in July as winter cooled the appetite of house hunters while a drop in properties selling for $400,000... more
7 Aug 2014 Property
Aug. 7 (BusinessDesk) - New Zealand property values rose at the slowest annual pace in 13 months in July as rising interest rates,... more
20 Aug 2014 Migration
Statistics NZ puts out detailed data on different ethnic groups, down to the 108 people from the Isle of Man. Did you know there are... more
19 Aug 2014 Travel & Tourism
Auckland has again been ranked the tenth most liveable city in the world. The Economist Intelligence Unit (EIU) has released its... more
20 Aug 2014 Rugby League
This year's Rugby League Four Nations will provide the catalyst for five New Zealand representative sides - not just the NZ Kiwis -... more
20 Aug 2014 Sport
From Glasgow to Auckland is the well-travelled route taken by Australian Greg Warnecke, announced today as the General... more
19 Aug 2014 Opinion
Opinion - Martin Doyle Martin Doyle Cartoon: Doing Justice to the Election Given the dirty politics that have been exposed in... more
20 Aug 2014 People
We're expecting big things from Harman Grubisa, the new label from Auckland-based friends Madeleine Harman (right) and Jessica... more
19 Aug 2014 Recruitment
New Zealand is on track to Budget surplus this year, backed by good growth, more jobs and higher incomes under the ... more