All Blacks name extended to Sevens and Maori 1 Jun 2012
- Ferns regroup under new coach Living
- Otago appointment brings health and recreation expertise Living
- Skycity NZ Badminton Open Attracts World Class Field Living
- ICC Cricket World Cup campaign inspires new generations Living
- Four Canterbury athletes off to the Gallipoli Games Sport
- Countdown to NZ hosting FIFA U-20 World Cup News
- Drug Free Sport NZ responds to Essendon ruling Living
- Marvellous Maadi for Rangi Ruru Sport
- Guptill-Bunce and Phillips join Mondiale Aces for last round Living
- Black Caps have done us proud Sport
The changes take effect for the next IRB Sevens World Series beginning later this year for the men's Sevens team and for New Zealand Maori on their Northern Hemisphere tour later this year.
"This change recognises a commonly held perception the world over, whether it be fans, sports media and at times even other rugby unions and tournament organisers," said NZRU Chief Executive Steve Tew (see examples below).
"Both teams already wear a black jersey and the identical silver fern; this name change simply catches up with how many people already see these teams as being linked to the All Blacks."
The NZRU already has another national team similarly named in the Junior All Blacks (see new logos below).
"Significantly, this name change will expand the commercial and partnership opportunities available to us so providing much needed funds for all layers of the game in New Zealand.
"We need $100 million a year to sustain our national game, to produce and retain the best players in the world and to keep making the community game attractive to young players, but opportunities are more limited in New Zealand and the economic climate also makes it very challenging.
"This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach.
"The All Blacks Sevens and Maori All Blacks can do that by flying the All Blacks flag virtually around the world throughout the year. They are both wonderful ambassadors for our game.
"From Las Vegas to Dubai, the Sevens team plays in more places, more often than the All Blacks. The next season extends from October to May and will be longer in coming years as more tournaments are added. As well, the Olympics provides a fantastic new opportunity on the biggest sporting stage in the world.
"Imagine the All Blacks silver fern proudly on the chests of our Sevens team at the Rio de Janeiro Olympics in 2016. There is no greater place to showcase to the world the All Blacks style of rugby.
"Likewise with New Zealand Maori. We see them as also carrying the All Blacks message around the world. We are now working on securing sponsorship and support to put in place a regular overseas touring programme."
Steve Tew said the change was carefully considered and it did not alter what it meant to be an All Black.
"The definition of an All Black will not change. To be capped as an All Black you must take the field in a fifteen aside Test match. Becoming an All Black will remain the pinnacle of rugby achievement and the dream of youngsters across the country who lace up their boots each weekend.
"But by taking these steps, we can better sustain the game we love, continue to produce winning All Blacks and ensure New Zealand rugby continues to be the powerhouse of world rugby."
26 Mar 2015 News
Legislation modernising rules applying to Royal succession to the throne came into force today in New Zealand and in the 16 Realms... more
31 Mar 2015 Business News
March 31 (BusinessDesk) - The government is floating the idea of businesses paying their tax on a pay-as-you-go (PAYE) basis, like... more
30 Mar 2015 Business News
March 30 (BusinessDesk) - Mark Powell will step down as chief executive of Warehouse Group by February 2016 after 14 years, the last... more
13 Mar 2015 Lifestyle
Fusing light, music, mobile and one of Auckland’s most recognisable landmarks together – 2degrees launched another Kiwi... more
12 Mar 2015 Property
NZ house prices rise 3.6% in February, led by a 14% jump in Auckland prices March 12 (BusinessDesk) - New Zealand residential... more
2 Mar 2015 Migration
Prime Minister John Key says he is not aware of any suspected war criminals from the former Yugoslavia in New Zealand. The claim that... more
17 Mar 2015 Travel & Tourism
Associate Transport Minister Craig Foss is welcoming a move by the rental vehicle industry to establish a Code of Best Practice to... more
6 Mar 2015 Travel & Tourism
Sustainable workforce solutions were at the centre of discussions between Government Ministers and tourism industry representatives... more
31 Mar 2015 Cricket
The team was chosen by a select group of experts who were given the task of picking a balanced side on the basis of performances in... more
30 Mar 2015 Opinion
Column - Gordon Campbell Gordon Campbell on the Northland by-election Supposedly, Winston Peters’ victory in Northland... more
28 Mar 2015 Opinion
Former New Zealand captain says the team will be focusing on enjoying themselves, knowing they are part of something that will be the... more
18 Mar 2015 Appointments
Tower names Seniors Money's Brett Wilson as CFO, replacing Boggs March 18 (BusinessDesk) - Tower, the listed general insurer,... more
6 Mar 2015 People
Glassjar, the kiwi software start-up whose app provides people an easy way of sharing bills, has launched in the United States. The... more
26 Mar 2015 Recruitment
Workplace Relations and Safety Minister Michael Woodhouse today announced a package of measures to strengthen enforcement of minimum... more
20 Mar 2015 Recruitment
RESEND: Warehouse says 63% of permanent staff now on 'career retailer wage' (Fixes fourth paragraph to show Warehouse is... more