Winter Games NZ wins Sport NZ Award   2 May 2012

Winter Games NZ has won the award for Best Commercial Partnership at this year’s Sport New Zealand Awards for its partnership with Tourism New Zealand for 100% Pure New Zealand Winter Games 2011.

Winter Games NZ knew Tourism New Zealand didn’t partner with domestic events, but a strategic partnership with the tourism body was critical to amplifying its profile as a premier international winter sports event. By presenting a compelling vision for the event’s future the Games were able to secure Tourism New Zealand in a ground breaking naming rights partnership. Integrating the 100% Pure New Zealand brand through all aspects of the marketing mix, and delivering an aligned marketing campaign the partners attracted 1,400 competitors and management from 36 countries and more than 1,500 international visitors. The partnership brought the 100% Pure New Zealand brand image to the fore, and firmly established New Zealand and the 100% Pure New Zealand Winter Games on the international winter sports scene.

Winter Games NZ CEO, Arthur Klap said while it was extremely rewarding for the event to get such recognition, the award would also benefit the event moving forward.

“Once again the Winter Games team is showing that it is a leader in sport and in events. This award is a reflection of the professionalism, innovation and hard work that my team put in to delivering a world-class event for the country. The award is not only a great recognition but will help us in further growing event in to one of the world’s major snow sports events in 2013.”

Winter Games NZ returns to New Zealand in August 2013, acting as a launch pad to the 2014 Winter Olympics and featuring six World Cups with the best of the world’s elite winter sports athletes. For further information, visit www.wintergamesnz.com

(Winter Games NZ)

Add a comment

Bookmark and Share

News

Museum of Waitangi set to become a national and visitor Icon

5 Feb 2016 News
05 February 2016 Museum of Waitangi set to become a national and visitor Icon The new Museum of Waitangi, opened today by the... more

ETS Review modelling documents released

5 Feb 2016 Environment
5 February 2016 ETS Review modelling documents released Three technical documents are being released to help New Zealanders engage... more

Business

NZ wool prices slip on higher kiwi, reduced China demand

5 Feb 2016 Business News By Tina Morrison
Article - BusinessDesk   NZ wool prices slip on higher kiwi dollar, reduced demand from China By Tina Morrison Feb. 5 ... more

NZ directors more aware of risk, focus on cyber security

5 Feb 2016 Business News By Sophie Boot
Article - BusinessDesk   NZ directors more aware of risk, focus on cyber security   Feb. 5 (BusinessDesk) - Directors of... more

Living

Does what it means to be a Kiwi depend on where you live?

5 Feb 2016 Lifestyle
  4 February 2016What it is to be a Kiwi may depend of where you live – Auckland or elsewhere in New Zealand – with... more

2015: The Year of the Blockbuster

21 Jan 2016 Entertainment
Motion Pictures Distributors' Association   January 21, 2016 2015: The Year of the Blockbuster For the second year in a row the ... more

Property

Auckland house sales volumes jump to 8-year high in January

4 Feb 2016 Property By Tina Morrison
  Auckland's house sales volumes jump to 8-year high in January, Barfoot says Feb. 4 (BusinessDesk) - Auckland residential... more

Auckland house prices little changed in December

6 Jan 2016 Property By Sophie Boot
Article - BusinessDesk   Auckland house prices little changed in December as sales volumes, listings drop Jan. 6 (BusinessDesk)... more

Migration

More than 27,000 new Kiwis in 2015

5 Feb 2016 Migration
  This Waitangi Day, New Zealand will roll out the welcome mat to 24 new citizens at Government House, and acknowledge over... more

NZ net migrants reach all-time high 63,700 in boom November

21 Dec 2015 Migration
Article - Businesswire   NZ net migrants reach all-time high 63,700 in boom November year for travel By Jonathan Underhill Dec. ... more

Travel

More than 100,000 SmartGate users in one week

22 Jan 2016 Travel & Tourism
New Zealand Government Hon Nicky WagnerMinister of Customs 22 January 2016 More than 100,000 SmartGate users in one week Customs ... more

Wellington ratepayers to pay $8mln for Canberra flights

21 Jan 2016 Travel & Tourism By Pattrick Smellie
Wellington ratepayers to pay $8mln over 10 years for Canberra flights Jan. 21 (BusinessDesk) - Wellington City Council is... more

Sport

Global Racing Teams Attracted to Godzone’s Fifth Chapter

5 Feb 2016 Multisport
70 teams from 11 nations will come together in Kaiteriteri, Tasman this April for the fifth chapter of New Zealand’s premier ... more

Rob Nicol joins Mondiale Aces squad

22 Jan 2016 Cricket
Auckland Cricket Friday, 22 January 2016 Rob Nicol joins Mondiale Aces squad for Ford Trophy Qualifying Final The Mondiale Auckland... more

Columns

Gordon Campbell on Paula Bennett’s fantasy politics and Iran's election

22 Jan 2016 Opinion By Gordon Campbell
We seem to be living in an era of virtual government, where governments promote only an illusion of policy kapow! rather than the... more

Gordon Campbell on the Dotcom extradition decision

24 Dec 2015 Opinion
Column - Gordon Campbell   Gordon Campbell on the Dotcom extradition decision Inevitably – and with justification –... more

Kiwi Success

Appointment of GCSB Acting Director

5 Feb 2016 Appointments
New Zealand Government Hon Christopher Finlayson5 February 2016 GCSB Chief Legal Advisor Lisa Fong will become the Acting Director... more

Heading to Europe And the Olympics of Architecture

22 Jan 2016 Flying Kiwi*
Warren and Mahoney Heading to Europe And the Olympics of Architecture Architectural graduate Antonia Lapwood has been awarded the... more

Recruitment

Addressing skills shortages in dairy farming

11 Dec 2015 Recruitment
    11 December 2015 Minister for Tertiary Education, Skills and Employment Steven Joyce and Minister for Social... more

Alignment of NZ and Australian qualifications frameworks

4 Dec 2015 Recruitment
New Zealand Government Hon Steven Joyce Minister for Tertiary Education, Skills and Employment 4 December 2015 Tertiary Education,... more