Winter Games NZ wins Sport NZ Award   2 May 2012

Winter Games NZ has won the award for Best Commercial Partnership at this year’s Sport New Zealand Awards for its partnership with Tourism New Zealand for 100% Pure New Zealand Winter Games 2011.

Winter Games NZ knew Tourism New Zealand didn’t partner with domestic events, but a strategic partnership with the tourism body was critical to amplifying its profile as a premier international winter sports event. By presenting a compelling vision for the event’s future the Games were able to secure Tourism New Zealand in a ground breaking naming rights partnership. Integrating the 100% Pure New Zealand brand through all aspects of the marketing mix, and delivering an aligned marketing campaign the partners attracted 1,400 competitors and management from 36 countries and more than 1,500 international visitors. The partnership brought the 100% Pure New Zealand brand image to the fore, and firmly established New Zealand and the 100% Pure New Zealand Winter Games on the international winter sports scene.

Winter Games NZ CEO, Arthur Klap said while it was extremely rewarding for the event to get such recognition, the award would also benefit the event moving forward.

“Once again the Winter Games team is showing that it is a leader in sport and in events. This award is a reflection of the professionalism, innovation and hard work that my team put in to delivering a world-class event for the country. The award is not only a great recognition but will help us in further growing event in to one of the world’s major snow sports events in 2013.”

Winter Games NZ returns to New Zealand in August 2013, acting as a launch pad to the 2014 Winter Olympics and featuring six World Cups with the best of the world’s elite winter sports athletes. For further information, visit www.wintergamesnz.com

(Winter Games NZ)

Add a comment

Bookmark and Share

News

NZ PM John Key Holds Emergency Press Conference In Wellington

30 Aug 2014 News By Jeremy Wilkinson
August 30 National’s senior Minister Judith Collins has resigned from Cabinet because of serious allegations she tried to... more

New Zealand’s biggest problems are Economic Issues

29 Aug 2014 News
Roy Morgan Research New Zealand’s biggest problems are Economic Issues (41%) while the World’s most important problems... more

Business

Fonterra credit rating cut by S&P, Fitch affirms rating

29 Aug 2014 Business News By Paul McBeth
  Fonterra credit rating cut by S&P over Beingmate deal, Fitch affirms rating Aug. 29 (BusinessDesk) - Fonterra Cooperative... more

Christchurch property investor wins policy appeal in Supreme Court

27 Aug 2014 Business News
Article - BusinessDesk   Christchurch property investor Ridgecrest wins IAG policy appeal in Supreme Court By Jonathan ... more

Living

Two NZ composers in Danish international live concert

29 Aug 2014 Lifestyle
Aarhus Festival Death Lines - a Memento Mori Collection Performances from five cities around the world –... more

Entries open The Hobbit Fan Fellowship Contest

26 Aug 2014 Lifestyle
Air New Zealand Air New Zealand invites Hobbit fans to enter The Hobbit Fan Fellowship Contest for a chance to win a ... more

Property

House sales down as winter cools market - REINZ

14 Aug 2014 Property
New Zealand house sales fell in July as winter cooled the appetite of house hunters while a drop in properties selling for $400,000... more

NZ property values rise at slowest annual pace in 13 months

7 Aug 2014 Property By Paul McBeth
Aug. 7 (BusinessDesk) - New Zealand property values rose at the slowest annual pace in 13 months in July as rising interest rates,... more

Migration

Who's living next door to you?

20 Aug 2014 Migration
Statistics NZ puts out detailed data on different ethnic groups, down to the 108 people from the Isle of Man. Did you know there are... more

NZ population growth speeds up

14 Aug 2014 Migration
New Zealand's climb to 4.5 million people has been faster in the past year than it has in any other year in the past decade,... more

Travel

Jetstar loses ground in NZ as Qantas plunges to A$2.84B loss

28 Aug 2014 Travel & Tourism By Paul McBeth
Aug. 28 (BusinessDesk) - Jetstar, the discount unit of Australian airline Qantas Airways, lost ground in New Zealand, while claiming... more

Auckland 10th most liveable city - again

19 Aug 2014 Travel & Tourism
Auckland has again been ranked the tenth most liveable city in the world. The Economist Intelligence Unit (EIU) has released its... more

Sport

Rugby: Ranfurly Shield returns to Napier

30 Aug 2014 Rugby By Campbell Burnes
Counties Manukau 21Hawke's Bay 27 The Ranfurly Shield returns to Napier for the second time in as many seasons. Counties Manukau... more

A Mixed Day for the Kiwis at World Champs

29 Aug 2014 Equestrian
Equestrian Sports New Zealand A Mixed Day for the Kiwis at World Champs New Zealand eventer Tim Price sits in fourth place at the end... more

Columns

Relax, nothing is under control... the Holistic Helper's guide to dealing with the unexpected

29 Aug 2014 Column By Tricia Alach
As regular readers of this column already know, I am a bit of a fan when it comes to change. Evaluating your life, deciding how you... more

Gordon Campbell on leaders debate and Judith Collins

29 Aug 2014 Opinion By Gordon Campbell
  Gordon Campbell on last night’s debate, and the Collins accusation Debating is a peculiar discipline in that what you... more

Kiwi Success

The duo behind NZ's hottest new label

20 Aug 2014 People
We're expecting big things from Harman Grubisa, the new label from Auckland-based friends Madeleine Harman (right) and Jessica... more

Victoria announces new strategic appointments

11 Aug 2014 Appointments
Victoria University of Wellington has announced the appointment of New Zealand’s first Provost, Professor Neil... more

Recruitment

High dollar, hands-off Govt sends workers to dole queue

22 Aug 2014 Recruitment
The loss of up to 100 jobs at Croxley stationery in Auckland is devastating news for their families and the local Avondale... more

On track to surplus, more jobs, higher incomes

19 Aug 2014 Recruitment
New Zealand is on track to Budget surplus this year, backed by good growth, more jobs and higher incomes under the ... more