25,000 More Jobs Advertised In 2011   20 Dec 2011

Job opportunities have grown by 10% over the last 12 months, with over 250,000 jobs advertised on New Zealand’s largest job source, www.seek.co.nz, since November 2010. The latest data from SEEK shows that while the levels of growth have fluctuated over the last year, 25,000 more jobs were advertised in the year to November than in the same period last year.

The best month to secure a new role was August where new job ads hit the high for the year, and predictably, the lowest number of new job ads placed was in December 2010 as businesses wound down in the lead up to the holiday season and hiring intentions slowed.

Applications for jobs peaked in March as New Year’s resolutions were put into action with a flurry of activity on SEEK. Janet Faulding, General Manager SEEK New Zealand, explains;

“We always see increased activity in terms of new job ads being posted and job seekers visiting the site during the first quarter of the year with many jobseekers viewing the New Year as the right time for a fresh start.”

Across the main centres, Canterbury emerged as the region with the strongest overall new job growth at 49%, or an increase of almost 900 roles over the last 12 months. Wellington followed with a 12% increase, which was slightly above the national average and almost 400 additional roles year-on-year. Auckland experienced slight growth of 2% but remains the centre with the most opportunity in New Zealand, with a total of 138,000 roles advertised over the last 12 months.

Ms Faulding says that 2011 trends are overall positive and puts the regional variation down to unique local conditions;

“In Christchurch the new job growth is attributed to roles necessary to support the recovery and rebuilding effort, whereas in Auckland we are seeing a slow and steady continuation of business recovery post-recession. Interestingly, Wellington is performing very well considering the reported cuts to the public sector this year and hiring intentions in the government industry dipping slightly in the run-up to the November election. Outside of government we’re noticing growth in a number of different areas, such as accounting and trades and services.”

The top three classifications by growth in the number of job ads were Accounting, growing by an impressive 430 job ads, Information and Communication Technology increasing by almost 400 and Trades and Services which grew by 250 job ads.

In other areas there was strong growth at peak times, for example Sports and Recreation, Retail and Hospitality and Tourism all experienced a hiring flurry in the period from July to September in preparation for the Rugby World Cup. Other industries, like Administration and Office Support and Sales maintained strong job ad numbers throughout the year, seemingly immune to the seasonal fluctuations experienced in other sectors.

“Local events such as the Canterbury earthquake, the country’s largest sporting event and the General Election all had a strong impact on labour market activity in 2011. However overall, the 10% increase in job ads marks 2011 as a successful year in employment. Firms looking to attract top talent in 2012 would be wise to advertise in the earlier months of the year when we tend to see increased activity on the site as jobseekers begin their search for a new role,” concludes Ms Faulding.



Add a comment

Bookmark and Share


Mixed reaction to an American haka

28 Sep 2015 News
Footage of the Arizona Wildcat's rendition of Ka Mate has gone viral and sparked a debate among Kiwis on Facebook asking if American... more

Minister to visit Europe ahead of WW100 commemorations

28 Sep 2015 News
New Zealand Government Hon Maggie Barry Minister for Arts, Culture and Heritage 28 September 2015 Media Statement Minister to... more


Alliance says merger with SFF risks 'beached whale'

28 Sep 2015 Business News
Article - BusinessDesk   Alliance says merger with Silver Fern would risk creating 'beached whale' as rival tackles ... more

Aust's ACCC cracks down on grocery code while NZ shuns one

28 Sep 2015 Business News
Article - BusinessDesk   Australia's ACCC cracks down on grocery code of conduct while NZ shuns the need for one By Fiona ... more


Popularity of new guide fuelled by pedal power

28 Sep 2015 Lifestyle
New Zealand Automobile Association Media Release: 28 September 2015 Popularity of new guide fuelled by pedal power New Zealanders... more

Whittaker’s ‘unbeatable’ as NZ’s most loved brand

21 Sep 2015 Food & Wine
The All Blacks may have a shot of becoming the first team ever to win consecutive Rugby World Cups but they can’t top a... more


Chinese property investors disappearing from the auction room

28 Sep 2015 Property
Chinese property investors are rapidly disappearing from the auction room, says the boss of Auckland's biggest real estate... more

Auckland house sales climb to 15-yr high for month of August

3 Sep 2015 Property By Paul McBeth
Article - BusinessDesk   Auckland house sales climb to 15-year high for month of August, prices stall Sept. 3 (BusinessDesk) -... more


NZ's annual net migration reaches record 60,300 in August

21 Sep 2015 Migration
  NZ's annual net migration reaches record 60,300 in August on Indian, Chinese students By Jonathan Underhill Sept. 21... more

NZ – Filipino Arrangement on migrant workers

18 Sep 2015 Migration
New Zealand Government NZ – Filipino Arrangement on migrant workers Workplace Relations and Safety and Immigration Minister... more


Winter holiday makers drive visitor growth

28 Sep 2015 Travel & Tourism
An increase in overseas visitors seeking a winter break resulted in an additional 10,000 holiday arrivals to New Zealand in August, as... more

Smartpay forecasts second year of earnings decline

8 Sep 2015 Travel & Tourism
Article - BusinessDesk   Smartpay forecasts second year of earnings decline By Tina Morrison Sept. 8 (BusinessDesk) - Smartpay... more


Rugby World Cup: All Blacks endure sleepless night after Wales upset

28 Sep 2015 Rugby
Wales' monumental World Cup victory over England at Twickenham resonated so much in this rugby-mad city that the All Blacks struggled... more

New Zealand's Road to Rio: Weekly Highlights 22 Sep - 28 Sep

28 Sep 2015 Sport
NZ Olympic Committee Lee ends PGA Tour on a high A stellar final round has shot New Zealand golfer Danny Lee into a tie for second... more


Gordon Campbell on TPP dairy , and investor-state disputes

28 Sep 2015 Opinion
Column - Gordon Campbell   Gordon Campbell on New Zealand’s TPP done deal on dairy, and on investor-state disputes For... more

Gordon Campbell on Carly Fiorina and the anti-abortion scam

18 Sep 2015 Opinion By Gordon Campbell
So Carly Fiorina – hitherto best known as the CEO who drove Hewlett-Packard to the brink of ruin - was the big winner in the ... more

Kiwi Success

Fonterra director Farrelly replaces Norris on Fund board

23 Sep 2015 Appointments By Paul McBeth
Fonterra director Ian Farrelly replaces Ralph Norris on shareholders' fund board Sept. 23 (BusinessDesk) - Fonterra Cooperative... more

Honouring New Zealand’s best on and off the field

23 Sep 2015 People
As a group of special Kiwis compete for the Rugby World Cup title, Kiwibank is calling on New Zealanders right here to honour their... more


NZ employment confidence falls to three-year low

28 Sep 2015 Recruitment
Article - BusinessDesk   NZ employment confidence falls to three-year low By Jonathan Underhill Sept. 28 (BusinessDesk) - New... more

Eleven straight quarters of job growth

5 Aug 2015 Recruitment
The latest labour market data shows continued job growth, with 7,000 more people employed over the last quarter and 69,000 more New ... more