STA raises awareness of youth cancer in new charity single 17 Oct 2016
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STA Travel raises awareness of youth cancer in new charity single and video
UK hip-hop band ‘Along Came Shifty’ donate proceeds of song downloads to CanTeen For a young person confronting cancer, low self-esteem and social isolation is common. In a powerful new music video, STA Travel highlights the valuable work of youth cancer charities in making sure no young person faces cancer alone.
The six-minute clip showcases the strength of young people facing cancer in their lives, and promotes a new fundraising partnership between STA Travel and CanTeen New Zealand and Australia, Teen Cancer America and Teenage Cancer Trust in the UK.
“There are specific challenges that come with having cancer when you’re young,” said STA Travel CEO John Constable. “Normal life is suddenly turned upside down and treatment prevents you from socialising, playing sports and travelling.
“We want to spread the word about CanTeen, and its important work in bringing young people together for support in this difficult journey.”
“CanTeen NZ is very proud of our association with STA Travel and see real value in the collaborative and international focus towards advocating for our young people who have to deal with Cancer.” Said Bruce Pilbrow CEO CanTeen NZ.
The video was brought to life by STA Travel Creative Director Tor White with the help of US filmmaker and cancer survivor Hernan Barangan, who is on his own mission to tell the stories of young people with cancer across the US.
“Being a cancer survivor comes with a weight of its own – a duty to give back,” said Hernan. “I want to disrupt the way we look at cancer to dispel fear and focus on the strength of the young people affected.”
Hernan has interviewed nearly 100 young cancer patients across the US for a documentary titled ‘Cancer Rebellion’ that he hopes to launch at the Cannes Film Festival in 2017.
The song titled ‘Forecast’ was written and performed by nine-piece hip-hop collective Along Came Shifty, a UK band recently featured on the STA Travel Sounds new music platform (www.statravelsounds.com).
Over the next five years, STA Travel is raising money to support young people with cancer by giving travellers the opportunity to donate $2 with any booking made in New Zealand and Australia. Steve Green, Country Manager STA Travel says “We are proud to support CanTeen, such an important charity for New Zealand youth, and give our customers a chance to give back as well”. All the proceeds of ‘Forecast’ downloads from iTunes will also be split between the four charities.
You can download the clip from iTunes and make a donation at https://itunes.apple.com/nz/album/forecast-single/id1163173483 or watch it on YouTube at https://youtu.be/EefO5IJfkMw
CanTeen relies on donations to fund its important work. Find out more, get involved or make a donation at:www.statravel.co.nz/canteen.htm
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