Emirates to be official airline sponsor at ASB Classic 26 Nov 2015
Related articles
- Niki Roderick Extends Depth To New Zealand Record Sport
- NZ More Interested in All Whites than All Blacks Sport
- All Whites claim historic point Sport
- Prime Minister to travel to South Africa News
- Snow on The Remarkables Living
- Team Selected for Ultimate Ride Jet-ski Sport
- Trubridge Triumphs With Unassisted Freedive Record Sport
- New Zealand 2011 Business Club launched Business
- 300 feet down: two bare feet and one breath of air Living
- Wyatt claims title Sport
Emirates to be official airline sponsor at ASB Classic
men’s tennis tournament
Extended partnership will see Emirates branding across 60 tennis tournaments in 29 countries
26 November 2015 – As part of its ongoing commitment to bring Kiwi fans closer to the action, Emirates is set to become the official airline sponsor at the ASB Classic men’s tennis tournament. Emirates and the ATP have elevated their partnership, announcing Emirates as the Premier Partner of the ATP World Tour from 2016. The five-year agreement represents the biggest sponsorship deal in the history of the ATP.
As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across 60 tournaments in 29 countries in six continents, and a cumulative global broadcast audience in excess of 800 million. With 4.3 million fans attending on-site and more than 880 million dedicated TV viewers across the season, the Tour has attracted record audiences in recent years.
The partnership also provides a platform across the tournaments for fans and guests to experience Emirates’ unrivalled hospitality onsite, and participate in extensive activation through the Tour’s official website ATPWorldTour.com, the No.1 tennis portal in the world with over 325m visits a year.
The ASB Classic men’s tennis tournament will be held in Auckland from 11 – 16 January 2016. Emirates serves Auckland with three A380 flights daily to Dubai and beyond via Australia.
“Emirates is pleased to enhance its partnership with the ATP World Tour. For Emirates, the global reach offered by sponsoring the ATP World Tour affords us the opportunity to connect and engage with millions of tennis fans around the globe. Emirates offers direct flights to nearly 90 percent of the 32 countries visited by the ATP World Tour making this partnership particularly relevant for our customers. Tennis truly is an international sport and it is our own appreciation of this sport that has been the catalyst behind our growing tennis sponsorship portfolio,’ said Boutros Boutros, Emirates Divisional Senior Vice President Corporate Communications, Marketing and Brand.
‘It says a lot about where we are as a sport that an industry leader in Emirates, such a highly regarded and well established player in the sports marketing world, has chosen to further increase its presence and association with the ATP World Tour,” said Chris Kermode, ATP Executive Chairman & President. “The partnership provides a long term commitment and a true vote of confidence for the future health of our sport. We look forward to continuing and developing the successful partnership we have built over the years.”
The 2015 ATP World Tour season, due to culminate this Sunday at the Barclays ATP World Tour Finals at The O2 in London, is currently tracking to hit an all-time annual attendance record.
Emirates has been a Platinum partner of the ATP World Tour since 2013, as well as title sponsor of the Emirates ATP Rankings. Today’s announcement sees Emirates replace Corona as the Tour’s Premier Partner following the expiration of the agreement with the Mexican beer brand at the end of this year.
Emirates’ tennis portfolio includes some of the highest profile events on the tennis calendar, including the Grand Slams the Australian Open, Roland Garros and the US Open, the Emirates Airline US Open Series, the Australian Open Series, the ATP rankings, the Dubai Tennis Championships (UAE), Barcelona Open (ESP) and Rogers Cup (CAN).
ends
News
Hilary Timmins' Award-Winning UK Documentary Series To Inspire NZ Students
29 Jun 2020 Education
Dream Catchers, produced and directed by Hilary Timmins, celebrates the success stories of more than thirty inspirational New... more
New Zealand reaffirms support for Flight MH17 judicial process
7 Mar 2020 News
Ahead of the start of the criminal trial in the Netherlands on 9 March, Foreign Minister Winston Peters has reaffirmed the need to... more
Business
NZ Government's Economic package to fight COVID-19
17 Mar 2020 Business News
The Coalition Government has launched the most significant peace-time economic plan in modern New Zealand history to cushion the... more
NZ Government announces aviation relief package
19 Mar 2020 Business News
Transport Minister Phil Twyford today outlined the first tranche of the $600 million aviation sector relief package announced earlier... more
Living
Diversity was Key at New Zealand Trade Tasting in London
6 Jun 2022 Food & Wine
New Zealand Winegrowers Annual Trade Tasting was recently held in London, on Wednesday 4 May, in Lindley Hall.
It was the first... more
Kiwi author stuns Behind the Butterfly Gate
12 Jan 2022 Arts
Hidden behind the Butterfly Gate is where the secret has been kept for 76 years...
New Zealand writer Merryn Corcoran’s... more
Property
Fairer rules for tenants and landlords
17 Nov 2019 Property
17 NOVEMBER 2019
The Government has delivered on its promise to the over one million New Zealanders who now rent to make it fairer... more
New Zealand Government will not implement a Capital Gains Tax
17 Apr 2019 Property
The Coalition Government will not proceed with the Tax Working Group’s recommendation for a capital gains tax, Jacinda Ardern... more
Migration
Boosting border security with electronic travel authority – now over 500,000 issued
19 Nov 2019 Migration
19 NOVEMBER 2019
We’ve improved border security with the NZeTA, New Zealand Electronic Travel Authority, which helps us to... more
Christchurch reinstated as refugee settlement location
18 Aug 2018 Migration
18 AUGUST 2018
HON IAIN LEES-GALLOWAY
The announcement that Christchurch can once again be a settlement location for refugees... more
Travel
Gallipoli Anzac Day services cancelled
19 Mar 2020 Travel & Tourism
The New Zealand and Australian Governments have announced this year’s joint Anzac Day services at Gallipoli will be cancelled... more
New Zealanders advised not to travel overseas
19 Mar 2020 Travel & Tourism
New Zealanders advised not to travel overseas
more
Sport
The Skipper's Diary: Sir Richard Hadlee honouring his father and NZ's Forty-Niners
27 Oct 2019 Cricket
NZNewsUK London Editor Charlotte Everett spoke to Sir Richard Hadlee about why he’s chosen to publish his father’s... more
PREVIEW: All Blacks v England semi-final
26 Oct 2019 Rugby
The two most convincing quarterfinals winners are set to square off in a semifinal showdown for the ages when the All Blacks meet old... more
Columns
Gordon Campbell on the Gareth Morgan crusade
11 Nov 2016 Opinion
Gordon Campbell on the Gareth Morgan crusade
First published on Werewolf
The ghastly likes of Marine Le Pen in France and Geert ... more
Gordon Campbell on the US election outcome
10 Nov 2016 Opinion
Column - Gordon Campbell
Gordon Campbell on the US election outcome
Well um.. on the bright side, there (probably)... more
Kiwi Success
Congratulations to Loder Cup winner
26 Sep 2018 People
25 SEPTEMBER 2018
The Loder Cup, one of New Zealand’s oldest conservation awards, has been awarded to Robert McGowan for 2018... more
Appointments to New Zealand National Commission for UNESCO
16 Aug 2018 Appointments
16 AUGUST 2018Appointments to New Zealand National Commission for UNESCO
HON JENNY SALESA
Associate Education Minister Jenny Salesa is... more
Recruitment
Historic pay equity settlement for education support workers
14 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more
Historic pay equity settlement for education support workers
22 Aug 2018 Recruitment
14 AUGUST 2018Historic pay equity settlement for education support workers
RT HON JACINDA ARDERN
HON CHRIS HIPKINS
Prime Minister
The... more