London is getting its first NZ wine shop - NZ Cellar crowdfunding closes 121% funded   23 Apr 2015

The New Zealand Cellar’s crowdfunding campaign has ended and they are delighted to report that the project raised £42,502.00. This is 21% over the £35,000 initially asked for, meaning the project is 121% funded.

 

The Kickstarter campaign was launched to find funds to open the online company’s first retail space, which reached target within five days and three hours, thanks to the backing of customers and friends in the UK as well as supporters and wineries in New Zealand. The company enjoyed huge support on Social Media and positive coverage in the UK wine trade press as well as New Zealand media. Over 10% of the referral traffic to the donating page came from Facebook and over 7% from Twitter. A short video accompanying the campaign, which included enthusiastic support from heavyweights of the wine trade and beyond in New Zealand and the UK, was viewed over 2,100 times. The average pledge was a generous £219.00.

 

Company director Melanie Brown has been blown away by the response. “The overwhelming response we’ve received has been a testament to the strength and quality of the New Zealand wine industry. We’re so pleased to have succeeded in raising our target and we are working hard to create a space that will enable us to express the integrity of everyone who has shown us their support.”

 

The £35,000 asked for was the minimum needed for the company to build, design and fit its first outlet, foreverything from shelves and light fittings to glasses and training. Brown has decided to spend the additional money raised on system development - synchronising the back end of the website so that it links in real time to the new shop. As orders increase and the company continues to grow at a fantastic pace, this has become a necessary and vital investment.

 

The new store will open mid-May at the new ‘Pop Brixton’ retail, events and office space development. The New Zealand Cellar’s space will be stocked with the company’s full range of fine New Zealand wines, seven days a week. Customers can also taste and buy any of the 12 wines served that day by the glass or bottle to enjoy at the site. The development’s late licence and event space also offer tasting and event opportunities, which Brown will extend, to NZ winemakers and wineries when they visit London.

 

As well as the two new and exciting projects of opening the store and streamlining the systems within a month are now underway, the team are also turning their attention to fulfilling the generous rewards offered for Kickstarter pledges. These include designing tote bags, creating a Founders Board and organising more than 20 bespoke tasting evenings around the UK.

Add a comment

News

Hilary Timmins' Award-Winning UK Documentary Series To Inspire NZ Students

29 Jun 2020 Education
Dream Catchers, produced and directed by Hilary Timmins, celebrates the success stories of more than thirty inspirational New... more

New Zealand reaffirms support for Flight MH17 judicial process

7 Mar 2020 News By Rt HON WINSTON PETERS
Ahead of the start of the criminal trial in the Netherlands on 9 March, Foreign Minister Winston Peters has reaffirmed the need to... more

Business

NZ Government's Economic package to fight COVID-19

17 Mar 2020 Business News By RT HON JACINDA ARDERN
The Coalition Government has launched the most significant peace-time economic plan in modern New Zealand history to cushion the... more

NZ Government announces aviation relief package

19 Mar 2020 Business News By Hon Phil Twyford
Transport Minister Phil Twyford today outlined the first tranche of the $600 million aviation sector relief package announced earlier... more

Living

Diversity was Key at New Zealand Trade Tasting in London

6 Jun 2022 Food & Wine
New Zealand Winegrowers Annual Trade Tasting was recently held in London, on Wednesday 4 May, in Lindley Hall. It was the first... more

Kiwi author stuns Behind the Butterfly Gate

12 Jan 2022 Arts By Charlotte Everett
Hidden behind the Butterfly Gate is where the secret has been kept for 76 years...  New Zealand writer Merryn Corcoran’s... more

Property

Fairer rules for tenants and landlords

17 Nov 2019 Property By Minister Kris Faafoi
17 NOVEMBER 2019 The Government has delivered on its promise to the over one million New Zealanders who now rent to make it fairer... more

New Zealand Government will not implement a Capital Gains Tax

17 Apr 2019 Property By RT HON JACINDA ARDERN
The Coalition Government will not proceed with the Tax Working Group’s recommendation for a capital gains tax, Jacinda Ardern... more

Migration

Boosting border security with electronic travel authority – now over 500,000 issued

19 Nov 2019 Migration By Hon Iain Lees-Galloway
19 NOVEMBER 2019 We’ve improved border security with the NZeTA, New Zealand Electronic Travel Authority, which helps us to... more

Christchurch reinstated as refugee settlement location

18 Aug 2018 Migration
18 AUGUST 2018 HON IAIN LEES-GALLOWAY The announcement that Christchurch can once again be a settlement location for refugees... more

Travel

Gallipoli Anzac Day services cancelled

19 Mar 2020 Travel & Tourism By RT HON JACINDA ARDERN
The New Zealand and Australian Governments have announced this year’s joint Anzac Day services at Gallipoli will be cancelled... more

New Zealanders advised not to travel overseas

19 Mar 2020 Travel & Tourism
New Zealanders advised not to travel overseas more

Sport

The Skipper's Diary: Sir Richard Hadlee honouring his father and NZ's Forty-Niners

27 Oct 2019 Cricket By Charlotte Everett
NZNewsUK London Editor Charlotte Everett spoke to Sir Richard Hadlee about why he’s chosen to publish his father’s... more

PREVIEW: All Blacks v England semi-final

26 Oct 2019 Rugby
The two most convincing quarterfinals winners are set to square off in a semifinal showdown for the ages when the All Blacks meet old... more

Columns

Gordon Campbell on the Gareth Morgan crusade

11 Nov 2016 Opinion
Gordon Campbell on the Gareth Morgan crusade First published on Werewolf The ghastly likes of Marine Le Pen in France and Geert ... more

Gordon Campbell on the US election outcome

10 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the US election outcome Well um.. on the bright side, there (probably)... more

Kiwi Success

Congratulations to Loder Cup winner

26 Sep 2018 People By Hon Eugenie Sage
25 SEPTEMBER 2018 The Loder Cup, one of New Zealand’s oldest conservation awards, has been awarded to Robert McGowan for 2018... more

Appointments to New Zealand National Commission for UNESCO

16 Aug 2018 Appointments
16 AUGUST 2018Appointments to New Zealand National Commission for UNESCO HON JENNY SALESA Associate Education Minister Jenny Salesa is... more

Recruitment

Historic pay equity settlement for education support workers

14 Aug 2018 Recruitment By RT HON JACINDA ARDERN
14 AUGUST 2018Historic pay equity settlement for education support workers RT HON JACINDA ARDERN HON CHRIS HIPKINS Prime Minister The... more

Historic pay equity settlement for education support workers

22 Aug 2018 Recruitment By RT HON JACINDA ARDERN
14 AUGUST 2018Historic pay equity settlement for education support workers RT HON JACINDA ARDERN HON CHRIS HIPKINS Prime Minister The... more