Resn and SBTRKT release Interactive Artwork 18 Sep 2014
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PRESS RELEASE
FOR IMMEDIATE RELEASE -
RESN RELEASE INTERACTIVE
ARTWORK
A Collaboration with SBTRKT for new single “Look Away”
Kiwi digital production house Resn have teamed up with musical act SBTRKT to present “Look Away”, an online audio-visual experience. The interactive artwork celebrates the release of the single of the same name from the forthcoming SBTRKT album “Wonder Where We Land”.
Users interact with a 3D female face via their webcam. The experience the latest in WebGL technology to juxtapose shadowy black and white visuals with occasional full-color distortions, creating an unsettling atmosphere. Resn Creative Director Steve Le Marquand wanted to give users the feeling of, “a hidden world just out of sight but always very close and present.”
The experience is available now and can be embedded into other websites at the touch of a button. “Wonder Where We Land” is out September 23rd, through XL Recordings.
About Resn - Resn is a creative forge that takes blazing hot ideas and hammers them into digital steel. For 10 years, Resn has specialised in world-beating digital productions, games, and creative user-experiences for the advertising industry. With offices in Wellington and Amsterdam, the international Resn team is one of the most awarded dedicated digital production companies on the planet. Resn’s global honours include making the top 20 for the FWA Awards, the top 3 for the Adobe & FWA Cutting Edge Site of the Year 2013, and being nominated for the Awwwards Agency of the Year 2013. For more about Resn visit www.resn.co.nz.
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