MTV Australia And New Zealand Launches MTV Likes   1 Sep 2014

MTV Australia And New Zealand Launches MTV Likes

A LOCAL MUSIC INITIATIVE PROFILING AND SUPPORTING THE HOTTEST NEW CLIPS FROM LOCAL AND INTERNATIONAL ARTISTS

YOUNG AUSTRALIAN, TROYE SIVAN, HONOURED WITH FIRST MTV LIKES FEATURE FOR “HAPPY LITTLE PILL” MUSIC VIDEO

Click here to embed the “MTV Likes” Troye Sivan “Happy Little Pill” video

International Superstar, Taylor Swift, next featured artist with latest smash hit, “Shake It Off”
AUCKLAND, NEW ZEALAND; Monday 1st September 2014: MTV Australia and New Zealand have announced the launch of MTV Likes, a local music initiative profiling and supporting the hottest new clips from local and international artists. MTV Likes kicked off with Perth’s rising star Troye Sivan and the music video for his latest single“Happy Little Pill” as the first MTV Likes music video of the week, with the music video for Taylor Swift’s smash hit single “Shake It Off” set to feature from Tuesday, following her amazing performance at the “2014 MTV Video Music Awards”.

A new local music initiative from MTV Australia and New Zealand, MTV Likes profiles and supports the hottest new clips from both local and international artists. A new clip is chosen each week and introduced by a piece to camera from one of MTV’s local VJs. It airs on high rotation across the network for one week and is given maximum exposure across all MTV platforms on-air and online, including MTV News, and exposure on mtv.co.nz and across MTV’s social media accounts, which have more than 100,000 New Zealand connections and more than two million Australian connections.

With a huge social media following of his own, including almost two million Twitter followers and more than one million Facebook fans, 19-year-old Troye Sivan is currently enjoying a meteoric rise to stardom, with “Happy Little Pill”, the first single off his five-track EP TRXYE, debuting at number one on the iTunes charts in more than 21 different territories.

“This 19-year-old from Perth is making waves globally and is definitely one to watch,” said MTV VJ Kate Peck.

Senior National Promotions Manager of EMI Music Australia, Trent Titmarsh, said: “MTV Likes is a brilliant concept to highlight a special artist and their video clip that’s creating buzz and impact. EMI are thrilled that Troye Sivan’s debut video ‘Happy Little Pill’ was selected as the first MTV Likes clip, this selection truly highlights its intent and dedication to bringing only the best to the MTV viewer.”

Director of MTV Australia and New Zealand, Simon Bates, added: “MTV Likes is our commitment to recognise and support the best new music videos from the best NZ, Australian and international artists from around the world. We were proud to feature Perth’s own Troye Sivan and his clip for ‘Happy Little Pill’ as a first in this initiative.”

Click here to embed the “MTV Likes” Troye Sivan “Happy Little Pill” video
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

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