Team Dilusi gets rally campaign underway in Whangarei 19 Mar 2012
- New Zealander Glenn Sutton finishes world's toughest race Living
- World Champs Vaulting Team Head to Europe Living
- 3 more sleeps till race day Living
- Former top Kiwi cyclist swaps the bike saddle for the couch Living
- Ultimate selfies to hit South Island slopes Living
- Limited Edition UE Boom Rocks Awesome New All Blacks Skin Business
- Names of towns and cities should revert to Maori language Living
- NZ Film 'The Dead Lands' to Have Toronto World Premiere Living
- Tim Robertson wins Junior World Orienteering Champs Sport
- Egg-citement in the Bay as world record broken! News
Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.
The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.
Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.
Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.
“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.
“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.
“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”
Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.
“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”
Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.
News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.
Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother
Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)
(NZ Rally Championship)
18 Jul 2014 News
The Government today announced a $70,000 Community Conservation Partnership Fund grant for the Rimutaka Forest Park Trust to ensure... more
22 Jul 2014 Business News
Article - BusinessDesk Moa boosts first quarter sales, expects higher margins to drive profits By Tina Morrison July 22 ... more
21 Jul 2014 Business News
A single unique number for every business and a range of new services that reduce the need for businesses to provide the same ... more
23 Jul 2014 Entertainment
New Zealand Film Commission New Zealand Film 'The Dead Lands' to Have Toronto World Premiere Maori action epic The Dead Lands will... more
22 Jul 2014 Entertainment
Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came... more
14 Jul 2014 Property
July 14 (BusinessDesk) - New Zealand house sales fell in June from a year earlier, led by properties of $400,000 or less, indicating... more
11 Jul 2014 Migration
If you’re in the UK on a Tier 1 (General) visa, you’ll need to apply for an extension as soon as possible. The deadline... more
17 Jul 2014 Travel & Tourism
Associate Tourism Minister Todd McClay has congratulated Tourism New Zealand on winning the Pacific Asia Travel Association’s... more
23 Jul 2014 Commonwealth Games
Reigning Olympic, Commonwealth and World Champion Valerie Adams has been named flag bearer for the New Zealand Commonwealth Games Team... more
23 Jul 2014 Column
The holistic helper's guide to wellbeing and work: part eight Like all good reports, my Wellbeing and Work series comes with an... more
22 Jul 2014 Opinion
The refusal by Prime Minister John Key to issue a personal apology to Tania Billingsley has been accompanied by an array of... more
23 Jul 2014 Appointments
New Zealand Government Appointments to Public Trust Board Justice Minister Judith Collins today announced the appointment of ... more
23 Jul 2014 Appointments
Commerce Minister Craig Foss today announced four reappointments to various independent Crown entities and statutory... more
14 Jul 2014 Recruitment
New Zealand Government Hon Steven Joyce Minister for Tertiary Education, Skills and Employment Hon Hekia Parata Minister of... more