Team Dilusi gets rally campaign underway in Whangarei   19 Mar 2012

Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.

The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.

Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.

Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.

“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.

“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.

“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”

Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.

“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”

Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.

News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.

Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother

Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)

(NZ Rally Championship)

Add a comment

Bookmark and Share

News

Christchurch continuing to bounce back

23 Sep 2016 Canterbury Earthquake
New Zealand Government Hon Gerry BrownleeMinister supporting Greater Christchurch Regeneration   23 September... more

Local Government reforms extension

23 Sep 2016 News
New Zealand Government Hon Peseta Sam Lotu-IigaMinister of Local Government 23 September 2016 The Minister of Local Government ... more

Business

RBNZ pushes for new quarterly disclosure regime

23 Sep 2016 Business News
Article - BusinessDesk Friday 23 September 2016 12:47 PM RBNZ pushes for new quarterly disclosure regime By Paul McBeth Sept. 23 ... more

McClay says prospects for Indonesia trade good

23 Sep 2016 Business News
New Zealand Government Hon Todd McClayMinister of Trade 22 September 2016 Minister of Trade Todd McClay says he is encouraged by... more

Living

Young New Zealanders Making Films For Good

18 Jul 2016 Lifestyle
The Outlook for Someday Young New Zealanders Making Films For Good What does sustainability mean to you? Since 2007 The Outlook for... more

Review: NZ's Pitch Black - live in London

8 Jul 2016 Entertainment By Charlotte Everett
20 years after their debut at The Gathering, Pitch Black have satiated a packed venue of fans at London’s Oslo, in... more

Property

Auckland house prices are stabilising Barfoot says

3 Aug 2016 Property By Sophie Boot
Wednesday 03 August 2016 10:30 AM Auckland house prices are stabilising, may have plateaued, Barfoot says Aug. 3 (BusinessDesk) -... more

NZ home values rise at fastest quarterly pace in 12 years

2 Aug 2016 Property By Tina Morrison
Article - BusinessDesk NZ home values rise at fastest quarterly pace in 12 years By Tina Morrison Aug. 2 (BusinessDesk) - New... more

Migration

Kiwis could be affected by tighter UK rules

30 Mar 2016 Migration By Audrey Young
British High Commissioner Jonathan Sinclair is defending changes to skilled migrant rules for Britain but suggests they won't affect... more

Immigrants' attitudes to corruption worries SFO

17 Feb 2016 Migration By Sophie Boot
Feb. 17 (BusinessDesk) - New Zealand's record inbound migration has undermined the country's squeaky-clean reputation because of an... more

Travel

Newer, faster and simpler eGates for Wellington

25 Aug 2016 Travel & Tourism
New Zealand Government   Hon Wagner using the new eGates at Wellington Airport.... more

NZ guest nights jump to a record in June amid tourism boom

10 Aug 2016 Travel & Tourism By Tina Morrison
Article - BusinessDesk Wednesday 10 August 2016 12:19 PM Aug. 10 (BusinessDesk) - New Zealand accommodation providers had their... more

Sport

Stars to hit the court for FAST5 Ferns

23 Sep 2016 Netball
Netball NZ Stars to hit the court for FAST5 Ferns Friday 23 September, 2016The FAST5 Ferns will be eyeing off a fourth straight title... more

Columns

Gordon Campbell on the end game in Spain

25 Aug 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the end game in Spain First published on Werewolf more

Gordon Campbell on the Impotence of the Reserve Bank

11 Aug 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the Impotence of the Reserve Bank First published on Werewolf more

Kiwi Success

New appointment to FSANZ Board

29 Aug 2016 Appointments
New Zealand Government Hon Jo Goodhew Minister for Food Safety   29 August 2016 Jane Lancaster has been appointed to the Food ... more

Appointments to New Zealand National Commission for UNESCO

12 Aug 2016 Appointments
New Zealand Government Hon Hekia ParataMinister of Education 12 August 2016 Appointments to New Zealand National Commission for... more

Recruitment

Jobs growth continues to be strong

3 Aug 2016 Recruitment
New Zealand Government Hon Steven Joyce Minister for Tertiary Education, Skills and Employment 3 August 2016 Jobs growth continues... more

NZ private sector wage inflation misses expectations in June

3 Aug 2016 State of the Market Report By Paul McBeth
Wednesday 03 August 2016 11:57 AM NZ private sector wage inflation misses expectations in June quarter Aug. 3 (BusinessDesk) - New... more

s