Team Dilusi gets rally campaign underway in Whangarei 19 Mar 2012
- Slopestyle Finals at The North Face® Freeski Open of NZ Living
- Leaders Dinner with Campbell Live, Dessert with RadioLIVE News
- Tickets go on sale Monday 1/9/14 Living
- Triathletes Steel Themselves for Grand Final Effort Living
- Credit unions in the political spotlight News
- Labour to foster Kiwi love of sport and the great outdoors News
- Adult Learning Key to Rebuilding Communities News
- First Safer Boating Week launched Living
- Wellington National Is Not Our Future Rally 30/8/14 News
- A Mixed Day for the Kiwis at World Champs Sport
Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.
The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.
Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.
Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.
“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.
“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.
“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”
Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.
“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”
Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.
News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.
Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother
Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)
(NZ Rally Championship)
28 Aug 2014 News
New Zealand Government NZ provides further aid to Iraq Foreign Minister Murray McCully today announced that New Zealand will provide ... more
27 Aug 2014 Business News
Article - BusinessDesk Christchurch property investor Ridgecrest wins IAG policy appeal in Supreme Court By Jonathan ... more
26 Aug 2014 Business News
Article - BusinessDesk Time to rethink India's IT reputation, says visiting delegation Aug. 26 (BusinessDesk) - India's... more
26 Aug 2014 Lifestyle
Air New Zealand Air New Zealand invites Hobbit fans to enter The Hobbit Fan Fellowship Contest for a chance to win a ... more
25 Aug 2014 Environment
Singer Lorde shows off her Moonman trophy for Best Rock Video for ‘Royals.’ Lorde, have mercy. The New Zealand pop star... more
14 Aug 2014 Property
New Zealand house sales fell in July as winter cooled the appetite of house hunters while a drop in properties selling for $400,000... more
7 Aug 2014 Property
Aug. 7 (BusinessDesk) - New Zealand property values rose at the slowest annual pace in 13 months in July as rising interest rates,... more
20 Aug 2014 Migration
Statistics NZ puts out detailed data on different ethnic groups, down to the 108 people from the Isle of Man. Did you know there are... more
28 Aug 2014 Travel & Tourism
Aug. 28 (BusinessDesk) - Jetstar, the discount unit of Australian airline Qantas Airways, lost ground in New Zealand, while claiming... more
28 Aug 2014 Multisport
New Zealand has their Edmonton World Championship campaign underway with the perfect three from three gold medals in the elite... more
28 Aug 2014 Sport
Howick Hornets second-rower Dion Snell has capped off a breakthrough year by being named 2014 Appliance Shed Fox Memorial Lion Red... more
28 Aug 2014 Column
Gordon Campbell on Winston Peters’ latest bout of immigrant bashing, and Bob Dylan in the basement (again) So in the... more
27 Aug 2014 Opinion
On 16 June the International Atomic Energy Agency (IAEA) in Vienna circulated a request backed by 18 members of the Arab League... more
20 Aug 2014 People
We're expecting big things from Harman Grubisa, the new label from Auckland-based friends Madeleine Harman (right) and Jessica... more
22 Aug 2014 Recruitment
The loss of up to 100 jobs at Croxley stationery in Auckland is devastating news for their families and the local Avondale... more