Team Dilusi gets rally campaign underway in Whangarei 19 Mar 2012
- NZL leaders extend, with six in top ten after day four Living
- Iwi Plans Major Waitangi Day to Celebrate 175 Years News
- Coast to Coast has largest field in five years Living
- Bush and Beach back Karekare Horse Race Living
- Canterbury students helping NZ athletes for the Olympics News
- New Zealand gets its first Trail Running Film Festival Living
- Mazda revs up for Leadfoot Living
- Christchurch well placed for Cricket World Cup News
- Pirtek extends support of NZ Rugby League Living
- Alliance Française French Film Festival 2015 Living
Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.
The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.
Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.
Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.
“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.
“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.
“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”
Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.
“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”
Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.
News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.
Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother
Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)
(NZ Rally Championship)
29 Jan 2015 News
Presbyterian Church to lead Waitangi Day dawn ceremony for first time For the first time in the history of the Presbyterian... more
29 Jan 2015 Business News
Jan. 29 (BusinessDesk) - The New Zealand dollar dropped, touching a four-year low, after the Reserve Bank abandoned its bias for ... more
29 Jan 2015 Business News
Article - BusinessDesk NZ venison, lamb ventures targeting wealthy consumers win $41 mln of funding By Fiona Rotherham Jan. 29... more
28 Jan 2015 Lifestyle
Academy Galleries Signing The New Zealand Academy of Fine Art’ latest exhibition is commemorating 175 years since the signing... more
28 Jan 2015 Lifestyle
Sunday The Film Kiwi Romance ‘Sunday’ Selected for Byron Bay International Film Festival 2015 New Zealand film... more
29 Jan 2015 Property
Article - BusinessDesk Americans the biggest buyers of New Zealand land since 2010, Linz data shows By Fiona Rotherham Jan. 29... more
29 Jan 2015 Property
Article - BusinessDesk Housing affordability drops 14%, driven by Auckland house price rises By Fiona Rotherham Jan. 29 ... more
23 Jan 2015 Migration
Newcomer settlement support agency Auckland Regional Migrant Services (ARMS) is kick-starting the New Year with the return of its ... more
23 Jan 2015 NZ Tourism
Need some inspiration for the year ahead? Here are some brilliant things to do around the country. 1. Crankworx The world's... more
29 Jan 2015 Rugby League
NZRL Mannering caps landmark year at NZRL Awards NZ skipper Simon Mannering has captured NZ rugby league’s top honour for... more
29 Jan 2015 Column
Column - Gordon Campbell Gordon Campbell on the Eleanor Catton rumpus by Gordon Campbell If anyone was in doubt about the... more
28 Jan 2015 Opinion
Brain fades are one thing, but the brain freeze that seems to have beset the Prime Minister over the Mike Sabin affair is... more
29 Jan 2015 Appointments
Xero names US-based Douglas Jeffries as CFO as it targets North American market By Tina Morrison Jan. 29 (BusinessDesk) - Xero, the... more
23 Jan 2015 Recruitment
By Fiona Rotherham Jan. 23 (BusinessDesk) - Mike Pohio, chief executive of Tainui Group Holdings, has resigned after eight years at... more
22 Jan 2015 Recruitment
By Suze Metherell Jan. 22 (BusinessDesk) - Activity in New Zealand's manufacturing sector rose last month to its highest level in a... more