Team Dilusi gets rally campaign underway in Whangarei   19 Mar 2012

Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.

The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.

Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.

Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.

“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.

“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.

“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”

Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.

“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”

Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.

News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.

Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother

Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)

(NZ Rally Championship)

Add a comment

Bookmark and Share

News

Dynamic New Zealand writers to feature at this year’s Edinburgh International Book Festival

20 Jul 2017 Arts
Dynamic New Zealand writers making waves at home and abroad will present their work and participate in this year’s Edinburgh... more

$9.4m to support students with English as a second language

26 Jun 2017 Education
22 June 2017 Students learning English as a second language will benefit from a further $9.4 million being made available under... more

Business

Rocket launch a huge step for New Zealand’s space industry

25 May 2017 Business News
25 May 2017 Minister for Economic Development Simon Bridges has congratulated the team at Rocket Lab on the successful launch of... more

Increased investor confidence welcomed

29 May 2017 Business News
29 May 2017 Commerce and Consumer Affairs Minister Jacqui Dean today welcomed the Financial Markets Authority annual survey results... more

Living

NZ's Sola Rosa heading "Back to You" in London - interview with Andrew Spraggon

6 Jul 2017 Entertainment By Charlotte Everett
Sola Rosa Soundsystem heads back to London with a show on 27 July – NZNewsUK London Editor Charlotte Everett caught up with... more

Spirit of “Mateship” prominent at London ANZAC commemorations

25 Apr 2017 ANZAC By Charlotte Everett
All photos copyright Peter Livingstone Photography. Lead image: HRH The Duke of York (far right), with the Hon Alexander Downer (far... more

Property

New Zealand Housing Affordability Measure released

10 May 2017 Property
10 May 2017 The Ministry of Business, Innovation and Employment’s (MBIE) new Housing Affordability Measure will allow the market... more

NZ house prices gain 11% in October

14 Nov 2016 Property
Article - BusinessDesk Monday 14 November 2016 10:28 AM NZ house prices gain 11% in October, driven by sales of higher value homes By... more

Migration

Suspension of decision making authority

25 Apr 2017 Migration
24 April 2017Immigration Minister Michael Woodhouse is taking steps to improve Immigration New Zealand’s decision making... more

Recognised Seasonal Employers employ more Kiwis

8 Feb 2017 Migration
7 Feb 2017 Immigration Minister Michael Woodhouse welcomes a report showing the vast majority of employers who take on seasonal... more

Travel

International visitors projected to spend $15 billion

12 May 2017 Travel & Tourism
12 May 2017 New Zealand’s tourism sector is forecast to grow significantly over the next seven years, with international... more

Tourism spending continues rise in 2017

10 May 2017 Travel & Tourism
27 April 2017 Tourism spending by both international and domestic visitors continues to grow strongly in 2017, Acting Tourism Minister... more

Sport

SPECIAL LIMITED OFFER: Barbarians v NZ, Twickenham 4 Nov - £55 tickets, All Blacks Supporters Bay

20 Jul 2017 Rugby
In 2009 the Barbarian team had a phenomenal line up of world class players; Matt Giteau, Victor Matfield, George Smith, Jamie Roberts,... more

Columns

Gordon Campbell on the Gareth Morgan crusade

11 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the Gareth Morgan crusade First published on Werewolf more

Gordon Campbell on the US election outcome

10 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the US election outcome more

Kiwi Success

Law Commissioner appointed

29 May 2017 Appointments
29 May 2017 Former Secretary for Justice Belinda Clark has been appointed as Law Commissioner, Justice Minister Amy Adams announced... more

Spencer to be Acting Governor of Reserve Bank

8 Feb 2017 Appointments
7 Feb 2017 Finance Minister Steven Joyce will appoint current Deputy Reserve Bank Governor Grant Spencer as the Acting Governor of... more

Recruitment

Online job ads continue growing strongly

26 Jun 2017 Recruitment
23 June 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith says the latest Jobs Online report shows strong growth... more

New employment resource for young people

1 Mar 2017 Recruitment
28 Feb 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith and Associate Education Minister Louise Upston have... more

s