Team Dilusi gets rally campaign underway in Whangarei 19 Mar 2012
- Spring cycling is here – see the person, share the road Living
- Top Result for NZ Ski Racers in ANC Series Living
- No Words to Describe It Living
- Silver Ferns to take on world’s best! Sport
- Father John Misty In First Ever Zealand Show Living
- Minister welcomes Africa’s first Commonwealth Games News
- Young Sports Players Recognised for Work Ethic and Attitude Living
- Kiwis Chasing Four Star Victory at Burghley Living
- 2015 Motocross of Nations in France Living
- One Punt at a Million Living
Team Dilusi CEO and team driver Kingsley Thompson, based in Kerikeri, is another key entrant confirmed for this year’s Brian Green Property Group New Zealand Rally Championship, powered by Brother, where he’ll be piloting a Mitsubishi Lancer Evo X.
The national championship gets underway this month with the 30 March to 1 April running of Brother International Rally of Whangarei and Thompson’s rally championship entry is an integral part of his innovative new four-car Team Dilusi marketing campaign.
Team Dilusi – which stands for drive it like u stole it – now has cars competing in the diverse motorsport disciplines of rallying, drifting, speedway and karting disciplines. It’s all part of a corporate advertising strategy that Thompson has spent the last six months creating.
Born from an idea 20 years ago, it wasn’t until Thompson recently sold his helicopter business that he was able to bring the dream to fruition. Thompson has worked full-time for the past few months on the project, which offers multifaceted profile for business branding.
“We’ve got the rally car, mine at this stage, and the Nissan Skyline drift car, a brand-new midget speedway car and brand-new Rotax Max kart,” says the XX-year-old. “The reason behind those four vehicles is basically ‘bang for buck’ exposure for a sponsor. I’ve researched a number of motorsport disciplines and the best return was the four I’ve picked to build a team around. Rallying gets the most TV time, that’s where it comes in to its own and the others get big crowd numbers. So it’s not because I have a particular interest in any one of them but it’s about business and how they would see it. Then I went about and tried to sign up the best drivers in each of those categories,” he says.
“I’ve had phone calls from all sorts of random people who all want to be a part of it for all sorts of different reasons, so we’re hoping with our exposure and marketing machine for this concept.
“With the package I’ve set up I can basically say we’ve got four cars, four disciplines, four times the exposure and it’s continuous for 12 months of the year which adds up to around 60 hours of TV time. So it’s quite a good package when you look at it – and we’re getting good interest from some big national franchise brands.”
Having proved himself as a successful rally driver with just five years of competition to his credit, Thompson has achieved a number of podium placings. With Australian co-driver John Allen alongside, Thompson aims to get on the podium, as a minimum, for each of this season’s five NZRC rounds where he competes in the Class 1 category for Group N production specification cars.
“Our mission this year is to try and win obviously – that’s what we are there for, but certainly aim for podium finishes at every event,” adds Thompson. “We’ve got a bit of a testing programme coming up in the next couple of weeks before the first event that includes my co-driver John Allen.”
Thompson goes into the Whangarei event as the ‘local’ driver in the top-tier NZRC field and he’ll be among all the other NZRC and Asia Pacific Rally Championship competitors which also contest this event enjoying a range of promotional fan activity on Friday 30 March in Whangarei before tackling the rally itself across the highly-regarded gravel roads of Northland and Kaipara.
News and information about the championship – including driver profiles and team news – can be found on the website www.nzrallychampionship.conz, or follow New Zealand Rally Championship on Facebook.
Calendar: 2012 Brian Green Property Group New Zealand Rally Championship, powered by Brother
Round 1 – 30 March to 1 April – Brother International Rally of Whangarei (NZRC / APRC)
Round 2 – 27 to 29 April – Trusthouse Racetech Rally Wairarapa (NZRC)
Round 3 – 25 to 27 May – DriveSouth Rally Otago (NZRC)
Round 4 – 21 to 24 June – Brother Rally New Zealand (NZRC / WRC and incorporating Possum Bourne Memorial Rally)
Round 5 – 25 to 26 August – Rally Gisborne (NZRC)
(NZ Rally Championship)
24 Aug 2015 News
10 year passports will be delivered early Internal Affairs Minister Peter Dunne today welcomed the Government Administration Select ... more
19 Aug 2015 News
New Zealand Government Hon Amy AdamsMinister for Communications 19 August 2015 Local authorities have four more weeks to submit a... more
28 Aug 2015 Business News
NZ wool prices unchanged at auction amid Chinese uncertainty Aug. 28 (BusinessDesk) - New Zealand wool prices held steady at... more
10 Aug 2015 Entertainment
20th Century Fox is celebrating Snoopy’s birthday ahead of the release of the first animated Peanuts movie SNOOPY AND CHARLIE... more
6 Aug 2015 Entertainment
Sola Rosa Sound System comes to London on 20 August – NZNewsUK London Editor Charlotte Everett had a chat with frontman Andrew... more
5 Aug 2015 Property
Auckland house price growth stalls in July as properties 'fully priced', Barfoot says Aug. 5 (BusinessDesk) - Auckland house... more
21 Jul 2015 Migration
NZ net migration reaches new annual record in June, swelled by Indian, Chinese students July 21 (BusinessDesk) - New Zealand... more
25 Aug 2015 Travel & Tourism
Air NZ to continue alliance with Cathay Pacific, targets Asian tourists Aug. 25 (BusinessDesk) - Air New Zealand's has had its... more
30 Aug 2015 Rugby
30 August 2015 The All Blacks squad for Rugby World Cup 2015 has been announced with the All Blacks selectors selecting a squad... more
30 Aug 2015 Sport
Winter Games NZ Gold medals for Austria and Slovakia after close fought slalom at Audi quattro Winter Games NZ 2015 A world class... more
25 Aug 2015 Opinion
Gordon Campbell on the flag campaign So far, the public has treated the government’s flag campaign with something between... more
19 Aug 2015 Appointments
Former cricketer and established broadcaster Simon Doull signs with NZME 19 August 2015 – New Zealand Media and Entertainment... more
5 Aug 2015 Recruitment
The latest labour market data shows continued job growth, with 7,000 more people employed over the last quarter and 69,000 more New ... more
5 Aug 2015 Recruitment
NZ unemployment rate rises to 5.9% as jobs growth lags behind growing population Aug. 5 (BusinessDesk) - New Zealand's jobless rate... more