Wine Miles - Back on the Road Again   27 Jan 2012

Roger Kerrison


Last week an article appeared in Harpers Wine and Spirits on the back of a press release outlining how wines from the Rueda region in Spain were poised to take market share away from New Zealand Sauvignon Blanc in the UK.

The original press release was distributed by a UK agent, Clink Wines, who have a number of brands from the Rueda region on their books. The release itself was scathing towards Marlborough Sauvignon Blanc – outlining the issues of quality relating to bulk commoditisation of New Zealand wine and a price point that was no longer offering value to the consumer due to the strong NZ dollar (or more pertinently, a weak British Pound). Both are contentious points that would have been received with umbrage by many producers here in New Zealand.

But these were not the points that rankled us. The one that got us more than a little grumpy was the claim that these wines have a lower carbon footprint than New Zealand wines.


Back in 2006 when we started working on carbon assessments of wine there was a term being widely used – you might remember it – “food miles”.

This term was based on the concept that it would be better to buy products manufactured closer to home as they would have a lower impact on the climate by being responsible for less carbon from transport. Given that New Zealand is about as far away as you can get from the UK, products from here were given the automatic status of “food miles whipping boy”.


A simplistic concept at best, it galvanised all manner of people in New Zealand to really look at whether New Zealand produce was carbon competitive. A ground breaking study was undertaken by Caroline Saunders and her team at Lincoln University to comparatively look at the life cycle carbon impacts of New Zealand products. This study, along with work undertaken by NZTE quickly dispelled the simplistic concept and introduced a wider audience to more robust terms such as cradle to grave and life cycle assessment.


Last week we asked for clarification of the carbon claim made in the press release – but nothing as yet has been forthcoming. We have found no public disclosures on the carbon footprint of Rueda wines and can only assume that the comment was based on the ill conceived idea that because Rueda is closer to London than Marlborough, its wines will have a lower carbon footprint.

Without a transparent study to compare against neither can we claim that Marlborough wines have a lower carbon footprint than those from Rueda, what we do know though is the following:

• It is highly likely that wine freighted to London from Rueda is by road and cross channel ferry. This has a larger carbon footprint than wine freighted by road and sea freight ex Nelson from Marlborough, due to container shipping being a very carbon efficient form of transportation.

• Spain has an electricity emissions factor almost double New Zealand’s.

• Spain has a glass recycling rate that is lower than New Zealand’s.

• Marlborough produces some of the best white wines in the world at almost twice the cropping levels of the Rueda regions vineyards – probably giving better economies of scale in terms of carbon allocation in the vineyard.

• The region is significantly warmer than Marlborough due to its continental climate – again there will probably be a greater amount of energy and HFC’s required for refrigeration of must, juice and wine.

• It is also worth pointing out, without any irony intended, that shipping wine in bulk and bottling in the UK reduces the carbon footprint of New Zealand wines still further.

We have to hold our hands up and say these are only the most likely scenarios as we see them. Without the primary data it’s necessarily all supposition.


After all, the wines might be container shipped out of Corruna to Tilbury, the wineries might have their own small scale renewable energy plants, they might purchase extremely lightweight glass from an efficient European supplier and their agrochemical and fertiliser regimes might be less than New Zealand’s due to the high soil lime content and warmer weather, thus negating the vineyard economies of scale. Their wineries may even be primitive affairs and not use refrigeration at all, preferring to blow away the confected fruit characters of more traditional cool climate wine styles. All of these are possible and could be calculated (and compared), if the numbers came with the claims...


All we are asking is that marketing claims, like the ones put out in the press release, are based on robust studies and not misguided assumption – otherwise it is just marketing “greenwash” – something that DEFRA and the ASA are very strict on policing in the UK.

Originally appeared on http://blog.aurasustainability.com/

(Aura Sustainability)

Add a comment

Bookmark and Share

News

DOC & Botanic Gardens unite to fight diseases

10 May 2017 Environment
10 May 2017 The Department of Conservation and Botanic Gardens in New Zealand are joining forces to protect endangered native plant... more

Kapa haka and Te Reo may help prevent dementia

10 May 2017 Health
Nicky Wagner 10 MAY, 2017 Kapa haka and Te Reo may help prevent dementia Associate Health Minister Nicky Wagner... more

Business

Budget 2017: $74.6m to further grow business R&D

10 May 2017 Business News
10 May 2017 Science and Innovation Minister Paul Goldsmith has today announced an additional $74.6 million in funding through the... more

McCully to Viet Nam to further Vietnamese partnership

25 Apr 2017 Business News
23 April 2017 Foreign Minister Murray McCully will travel to Ha Noi today to meet Vietnamese Deputy Prime Minister and Foreign... more

Living

Spirit of “Mateship” prominent at London ANZAC commemorations

25 Apr 2017 ANZAC By Charlotte Everett
All photos copyright Peter Livingstone Photography. Lead image: HRH The Duke of York (far right), with the Hon Alexander Downer (far... more

3rd Position, Louis Vuitton America’s Cup World Series

21 Nov 2016 Lifestyle
Emirates Team New Zealand EMIRATES TEAM NEW ZEALAND CLOSES IN 3rd POSITION THE LOUIS VUITTON AMERICA’S CUP WORLD SERIES more

Property

New Zealand Housing Affordability Measure released

10 May 2017 Property
10 May 2017 The Ministry of Business, Innovation and Employment’s (MBIE) new Housing Affordability Measure will allow the market... more

NZ house prices gain 11% in October

14 Nov 2016 Property
Article - BusinessDesk Monday 14 November 2016 10:28 AM NZ house prices gain 11% in October, driven by sales of higher value homes By... more

Migration

Suspension of decision making authority

25 Apr 2017 Migration
24 April 2017Immigration Minister Michael Woodhouse is taking steps to improve Immigration New Zealand’s decision making... more

Recognised Seasonal Employers employ more Kiwis

8 Feb 2017 Migration
7 Feb 2017 Immigration Minister Michael Woodhouse welcomes a report showing the vast majority of employers who take on seasonal... more

Travel

Tourism spending continues rise in 2017

10 May 2017 Travel & Tourism
27 April 2017 Tourism spending by both international and domestic visitors continues to grow strongly in 2017, Acting Tourism Minister... more

New berth gives Christchurch cruise choices

10 May 2017 Travel & Tourism
1 May 2017 Plans for a new multi-million dollar cruise ship berth released today by the Lyttelton Port Company will open up new... more

Sport

All Blacks drawn with South Africa - RWC2019

10 May 2017 Rugby
The All Blacks have been drawn in Pool B at Rugby World Cup 2019 alongside South Africa, Italy and two yet to be determined qualifiers... more

World Masters Games 2017 commemorates Anzac Day

25 Apr 2017 Sport
25 April 2017An Anzac Day service at Queens Wharf and a star-studded New Zealand versus Australia exhibition basketball match will be... more

Columns

Gordon Campbell on the Gareth Morgan crusade

11 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the Gareth Morgan crusade First published on Werewolf more

Gordon Campbell on the US election outcome

10 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the US election outcome more

Kiwi Success

Spencer to be Acting Governor of Reserve Bank

8 Feb 2017 Appointments
7 Feb 2017 Finance Minister Steven Joyce will appoint current Deputy Reserve Bank Governor Grant Spencer as the Acting Governor of... more

Temporary Chairs appointed to Canterbury and South Canterbury DHB

1 Feb 2017 Appointments
30 January 2017 Health Minister Jonathan Coleman has today appointed temporary Chairs to the boards of Canterbury and South... more

Recruitment

New employment resource for young people

1 Mar 2017 Recruitment
28 Feb 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith and Associate Education Minister Louise Upston have... more

Record number of people in employment

1 Feb 2017 Recruitment
1 Feb 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith has welcomed the record number of New Zealanders now in... more

s