Limited Edition UE Boom Rocks Awesome New All Blacks Skin   23 Jul 2014

Limited Edition UE Boom Rocks Awesome New All Blacks Skin

Ultimate Ears Signs Licensed Product Deal with New Zealand Rugby on Special ALL BLACKS UE BOOM

New Zealand, 22nd July 2014 — Today Ultimate Ears announced a licensed product association with New Zealand Rugby for a limited edition run of its award-winning UE BOOM. This special edition ALL BLACKS UE BOOM sports the fern design and plays part of the haka when you turn it on.

UE BOOM is known for its bold, immersive sound and go-anywhere design. The design collaboration is the latest in a series of one-of-a-kind skins for the UE BOOM reflecting the vibrant, spontaneous and socially immersive qualities of Ultimate Ears. The speaker has a versatile shape that easily fits in any backpack or water bottle holder. The UE BOOM is wrapped in a specially developed acoustic skin that is both water and stain resistant, so you can take it anywhere without worry. Additionally, thanks to its cylindrical shape, the UE BOOM blasts bold 360-degree sound. After downloading the latest UE BOOM app for iOS™ or Android™ through the App StoreSM or Google Play™, the speaker can also pair to another UE BOOM for double the sound or traditional left/right stereo sound.

Pricing and Availability
The ALL BLACKS limited edition UE BOOM is only available in New Zealand from July 2014 for a suggested retail price of $299.90. For more information, please visit www.ueboom.co.nz.

About the ALL BLACKS
With a history extending back almost 130 years, New Zealand's national rugby team, the All Blacks, are the most successful international rugby team of all time and one of the most successful teams in world sport, with a winning Test record of more than 75 percent. The All Blacks are the current Rugby World Cup Champions having beaten France 8-7 in a pulsating Rugby World Cup 2011 Final at Eden Park, Auckland. This was the second time they have won the coveted Webb Ellis Cup. The All Blacks have been recognised as the IRB Team of the Year seven times since 2005 including every year since 2010.

About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand, and UE makes critically acclaimed earphones and speakers that are redefining the way people experience the music they love. Ultimate Ears is the leading supplier of custom fitted earphones for professional musicians and an emerging provider of premium speakers and earphones for the consumer market. For more information, please visit www.ultimateears.com.

ENDS

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