Four Named Media Brand Of The Year 25 May 2012
- Macpac Motatapu Off-Road Sporting Event Living
- Acting District Court Judges appointed News
- Mondiale Auckland Aces named for Plunket Shield clash Living
- Ngati Manu celebrates Pomare Day News
- Auckland Hearts named for Women's One Day Final Living
- Incredible four gun day for Burling and Tuke Living
- Polo Ladies Perform under New Handicap System Living
- Hertz And NZ Golf Have the Winning Drive Living
- Deradoorian - Announces One NZ Show Living
- $13.6m Rawhiti School officially open News
MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.
The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.
Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.
FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.
The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).
Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.
MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.
“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.
“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”
FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.
MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.
The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.
For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx
5 Feb 2016 News
05 February 2016 Museum of Waitangi set to become a national and visitor Icon The new Museum of Waitangi, opened today by the... more
5 Feb 2016 Business News
Article - BusinessDesk NZ wool prices slip on higher kiwi dollar, reduced demand from China By Tina Morrison Feb. 5 ... more
5 Feb 2016 Business News
Article - BusinessDesk NZ directors more aware of risk, focus on cyber security Feb. 5 (BusinessDesk) - Directors of... more
5 Feb 2016 Lifestyle
4 February 2016What it is to be a Kiwi may depend of where you live – Auckland or elsewhere in New Zealand – with... more
4 Feb 2016 Property
Auckland's house sales volumes jump to 8-year high in January, Barfoot says Feb. 4 (BusinessDesk) - Auckland residential... more
5 Feb 2016 Migration
This Waitangi Day, New Zealand will roll out the welcome mat to 24 new citizens at Government House, and acknowledge over... more
21 Dec 2015 Migration
Article - Businesswire NZ net migrants reach all-time high 63,700 in boom November year for travel By Jonathan Underhill Dec. ... more
22 Jan 2016 Travel & Tourism
New Zealand Government Hon Nicky WagnerMinister of Customs 22 January 2016 More than 100,000 SmartGate users in one week Customs ... more
21 Jan 2016 Travel & Tourism
Wellington ratepayers to pay $8mln over 10 years for Canberra flights Jan. 21 (BusinessDesk) - Wellington City Council is... more
5 Feb 2016 Multisport
70 teams from 11 nations will come together in Kaiteriteri, Tasman this April for the fifth chapter of New Zealand’s premier ... more
22 Jan 2016 Opinion
We seem to be living in an era of virtual government, where governments promote only an illusion of policy kapow! rather than the... more
24 Dec 2015 Opinion
Column - Gordon Campbell Gordon Campbell on the Dotcom extradition decision Inevitably – and with justification –... more
5 Feb 2016 Appointments
New Zealand Government Hon Christopher Finlayson5 February 2016 GCSB Chief Legal Advisor Lisa Fong will become the Acting Director... more
22 Jan 2016 Flying Kiwi*
Warren and Mahoney Heading to Europe And the Olympics of Architecture Architectural graduate Antonia Lapwood has been awarded the... more
11 Dec 2015 Recruitment
11 December 2015 Minister for Tertiary Education, Skills and Employment Steven Joyce and Minister for Social... more
4 Dec 2015 Recruitment
New Zealand Government Hon Steven Joyce Minister for Tertiary Education, Skills and Employment 4 December 2015 Tertiary Education,... more