Four Named Media Brand Of The Year 25 May 2012
- Korero Mai Ki Ahau: Sturday 28 & Sunday 29 March 2015 News
- ACC report confirms volatility in accounts News
- Increase in business R&D spend welcomed News
- Labour Leader goes to the big game News
- Finlayson delivers Crown apology to Ngaruahine News
- PM to attend the Cricket World Cup Final News
- Neighbours Day spurs community spirit News
- Gordon Campbell on a funeral in Asia and Northland Columns
- Vink and Horgan new brand ambassadors for Revbox Sport
- Sky Fast-Tracks Denton Oval Restoration with Donation Living
MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.
The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.
Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.
FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.
The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).
Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.
MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.
“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.
“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”
FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.
MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.
The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.
For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx
26 Mar 2015 News
Legislation modernising rules applying to Royal succession to the throne came into force today in New Zealand and in the 16 Realms... more
27 Mar 2015 Business News
Article - BusinessDesk NZ milk powder futures drop as Fonterra lifts GDT volumes, signalling prices will fall By Tina ... more
26 Mar 2015 Business News
NZ commercial property lending less risky now due to lower debt funding March 26 (BusinessDesk) - The Reserve Bank said New... more
13 Mar 2015 Lifestyle
Fusing light, music, mobile and one of Auckland’s most recognisable landmarks together – 2degrees launched another Kiwi... more
12 Mar 2015 Property
NZ house prices rise 3.6% in February, led by a 14% jump in Auckland prices March 12 (BusinessDesk) - New Zealand residential... more
2 Mar 2015 Migration
Prime Minister John Key says he is not aware of any suspected war criminals from the former Yugoslavia in New Zealand. The claim that... more
17 Mar 2015 Travel & Tourism
Associate Transport Minister Craig Foss is welcoming a move by the rental vehicle industry to establish a Code of Best Practice to... more
6 Mar 2015 Travel & Tourism
Sustainable workforce solutions were at the centre of discussions between Government Ministers and tourism industry representatives... more
ICC World Cup 2015: Sunday doesn’t guarantee success but it gives the greatest chance, says McCullum
28 Mar 2015 Cricket
Q. Who won the real battle of big brother against little brother?BRENDON McCULLUM: I think he won, but I definitely had some mad... more
28 Mar 2015 Cricket
The International Cricket Council today announced the match official appointments for the final of the ICC Cricket World Cup 2015,... more
28 Mar 2015 Opinion
Former New Zealand captain says the team will be focusing on enjoying themselves, knowing they are part of something that will be the... more
27 Mar 2015 Opinion
Gordon Campbell on a funeral in Asia, the Northland by-election, and news priorities Supposedly, New Zealand’s destiny... more
18 Mar 2015 Appointments
Tower names Seniors Money's Brett Wilson as CFO, replacing Boggs March 18 (BusinessDesk) - Tower, the listed general insurer,... more
6 Mar 2015 People
Glassjar, the kiwi software start-up whose app provides people an easy way of sharing bills, has launched in the United States. The... more
26 Mar 2015 Recruitment
Workplace Relations and Safety Minister Michael Woodhouse today announced a package of measures to strengthen enforcement of minimum... more
20 Mar 2015 Recruitment
RESEND: Warehouse says 63% of permanent staff now on 'career retailer wage' (Fixes fourth paragraph to show Warehouse is... more