Four Named Media Brand Of The Year   25 May 2012

MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.

 

The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.

 

Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.

 

FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.

 

The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).

 

Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.

 

MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.

 

“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.

 

“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”

 

FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.

 

MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.

 

The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.

 

For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx

(Mediaworks)

Add a comment

Bookmark and Share

News

Waitangi signing commemorated 175 years on

26 May 2015 News
Horizons Regional Council Waitangi signing commemorated 175 years on A Rangitikei River stone monument commemorating a significant... more

NZ welcomes interception of IUU fishing vessels

23 May 2015 News
Foreign Minister Murray McCully has welcomed the news that two well-known illegal, unreported and unregulated (IUU) fishing vessels,... more

Business

NZ trade surplus narrows in April as dairy exports fall

26 May 2015 Business News By Tina Morrison
  NZ trade surplus narrows as expected in April as whole milk powder exports decline May 26 (BusinessDesk) - New... more

NZ consumer confidence slips in May

22 May 2015 Business News By Tina Morrison
May 22 (BusinessDesk) - New Zealand consumer confidence slipped in May as sentiment about current and future conditions eased. The... more

Living

NZ Surfer Daniel Kereopa in New Documentary

23 May 2015 Lifestyle
The pride and glory of winning The Ultimate Waterman is relived for Kiwi Daniel Kereopa in a documentary that went live online this... more

Britain remembers the ANZACs - 100 years on

25 Apr 2015 ANZAC By Charlotte Everett
100 years after allied forces landed in Gallipoli, 25 April – ANZAC Day – has been commemorated in the UK officially for... more

Property

New guidance on home construction

22 May 2015 Property
Building and Housing Minister Dr Nick Smith today released at the Certified Builders’ Association conference in Christchurch... more

Goodman Property lifts FY earnings 5.4% on revenue growth

20 May 2015 Property By Paul McBeth
  Goodman Property lifts FY earnings 5.4% on revenue growth, cost clamp down May 20 (BusinessDesk) - Goodman Property Trust,... more

Migration

Migrant exploitation Bill passed

30 Apr 2015 Migration
The Immigration Amendment Bill (No 2) which cracks down on employers who exploit migrant workers passed its final reading in... more

NZ migration hits new annual record in March

23 Apr 2015 Migration By Tina Morrison
April 23 (BusinessDesk) - New Zealand migration hit a new annual record in March, as more students arrived from India and China and... more

Travel

Border clearance levy to be introduced

21 May 2015 Travel & Tourism
New Zealand Government Hon Nathan GuyMinister for Primary IndustriesHon Nicky WagnerMinister of Customs 21 May 2015 Border clearance... more

Two new tourism projects to receive funding

20 May 2015 NZ Tourism
  Prime Minister and Tourism Minister John Key has today announced the Government is investing in two new tourism projects in... more

Sport

England wins by 124 runs at Lord's

26 May 2015 Cricket
DAY FIVE: First Innings: England 389 (Root 98, Stokes 92; Henry 4-93, Boult 4-79) v BLACKCAPS 523 (Williamson 132, Guptill 70) in the... more

Sir Owen Glenn creates Warriors trust

26 May 2015 Rugby League
  Sir Owen Glenn is to transfer his 50% stake in the NZ Warriors rugby league franchise to a trust named the "Sir Owen Glenn... more

Columns

Gordon Campbell on Budget 2015

22 May 2015 Opinion By Gordon Campbell
From the outset, the slogan for yesterday’s Budget - “The Plan Is Working” – begged to be mocked.... more

Gordon Campbell Key’s abuse of secrecy over Iraq & The TPP

30 Apr 2015 Opinion By Gordon Campbell
  For the past week or so we’ve been hearing a lot about the child-like side of our Prime Minister. So I guess we... more

Kiwi Success

2015 Youth Awards winners announced

26 May 2015 People
Youth Minister Nikki Kaye today announced the recipients of the 2015 Youth Awards. Winners will be presented with awards at a... more

Top biology student off to Denmark Olympiad

21 May 2015 People
Sixteen-year-old Waikato Dio student Nikita Lyons is one of four students representing New Zealand at the International Biology... more

Recruitment

NZ employees rate work-life balance as top priority

26 May 2015 Press Releases By Anna Lu
  NZ employees rate work-life balance as top priority, while job seekers eye cash, survey shows May 26 (BusinessDesk) - New... more

NZ's growing ICT sector drives more diverse economy: Joyce

15 May 2015 State of the Market Report By Paul McBeth
  NZ's growing ICT sector drives rapid economic diversification, Joyce says May 15 (BusinessDesk) - New Zealand's information... more