Four Named Media Brand Of The Year   25 May 2012

MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.

 

The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.

 

Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.

 

FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.

 

The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).

 

Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.

 

MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.

 

“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.

 

“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”

 

FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.

 

MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.

 

The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.

 

For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx

(Mediaworks)

Add a comment

Bookmark and Share

News

New Zealand Budget 2017

25 May 2017 Politics
25 May 2017 Speech:  Hon Steven Joyce - Minister of FinanceMr Speaker I move that the Appropriation (2017/18 Estimates) Bill be... more

Christchurch Cathedral Working Group report released

29 May 2017 Canterbury Earthquake
26 May 2017 Minister supporting Greater Christchurch Regeneration Nicky Wagner is today releasing the Cathedral Working Group... more

Business

Rocket launch a huge step for New Zealand’s space industry

25 May 2017 Business News
25 May 2017 Minister for Economic Development Simon Bridges has congratulated the team at Rocket Lab on the successful launch of... more

Increased investor confidence welcomed

29 May 2017 Business News
29 May 2017 Commerce and Consumer Affairs Minister Jacqui Dean today welcomed the Financial Markets Authority annual survey results... more

Living

Spirit of “Mateship” prominent at London ANZAC commemorations

25 Apr 2017 ANZAC By Charlotte Everett
All photos copyright Peter Livingstone Photography. Lead image: HRH The Duke of York (far right), with the Hon Alexander Downer (far... more

3rd Position, Louis Vuitton America’s Cup World Series

21 Nov 2016 Lifestyle
Emirates Team New Zealand EMIRATES TEAM NEW ZEALAND CLOSES IN 3rd POSITION THE LOUIS VUITTON AMERICA’S CUP WORLD SERIES more

Property

New Zealand Housing Affordability Measure released

10 May 2017 Property
10 May 2017 The Ministry of Business, Innovation and Employment’s (MBIE) new Housing Affordability Measure will allow the market... more

NZ house prices gain 11% in October

14 Nov 2016 Property
Article - BusinessDesk Monday 14 November 2016 10:28 AM NZ house prices gain 11% in October, driven by sales of higher value homes By... more

Migration

Suspension of decision making authority

25 Apr 2017 Migration
24 April 2017Immigration Minister Michael Woodhouse is taking steps to improve Immigration New Zealand’s decision making... more

Recognised Seasonal Employers employ more Kiwis

8 Feb 2017 Migration
7 Feb 2017 Immigration Minister Michael Woodhouse welcomes a report showing the vast majority of employers who take on seasonal... more

Travel

International visitors projected to spend $15 billion

12 May 2017 Travel & Tourism
12 May 2017 New Zealand’s tourism sector is forecast to grow significantly over the next seven years, with international... more

Tourism spending continues rise in 2017

10 May 2017 Travel & Tourism
27 April 2017 Tourism spending by both international and domestic visitors continues to grow strongly in 2017, Acting Tourism Minister... more

Sport

Canada win has Black Ferns Sevens on track

29 May 2017 Rugby
LYNN MCCONNELL     29 MAY 2017     WORLD RUGBY New Zealand's Black Ferns beat home team Canada... more

Pressure on Lions from the outset

29 May 2017 Rugby
29 MAY 2017 Former British & Irish Lions and Ireland lock Paul O'Connell believes the 2017 tour kicking off in Whangarei on... more

Columns

Gordon Campbell on the Gareth Morgan crusade

11 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the Gareth Morgan crusade First published on Werewolf more

Gordon Campbell on the US election outcome

10 Nov 2016 Opinion
Column - Gordon Campbell   Gordon Campbell on the US election outcome more

Kiwi Success

Law Commissioner appointed

29 May 2017 Appointments
29 May 2017 Former Secretary for Justice Belinda Clark has been appointed as Law Commissioner, Justice Minister Amy Adams announced... more

Spencer to be Acting Governor of Reserve Bank

8 Feb 2017 Appointments
7 Feb 2017 Finance Minister Steven Joyce will appoint current Deputy Reserve Bank Governor Grant Spencer as the Acting Governor of... more

Recruitment

New employment resource for young people

1 Mar 2017 Recruitment
28 Feb 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith and Associate Education Minister Louise Upston have... more

Record number of people in employment

1 Feb 2017 Recruitment
1 Feb 2017 Tertiary Education, Skills and Employment Minister Paul Goldsmith has welcomed the record number of New Zealanders now in... more

s