Four Named Media Brand Of The Year   25 May 2012

MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.

 

The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.

 

Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.

 

FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.

 

The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).

 

Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.

 

MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.

 

“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.

 

“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”

 

FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.

 

MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.

 

The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.

 

For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx

(Mediaworks)

Add a comment

Bookmark and Share

News

Nurses urge action on climate change

28 Nov 2014 News
New Zealand Nurses Organisation Nurses urge action on climate change Nurses commenting on a Special Article published today in the... more

Awards put spotlight on location innovation

28 Nov 2014 News
The limitless potential of location information, and the innovative people working at its forefront, took centre stage last night at... more

Business

Lambskin prices slump

28 Nov 2014 Business News
By Tina Morrison Nov. 28 (BusinessDesk) - Global lambskin prices have collapsed from the first quarter's record highs, as a Chinese... more

China's tannery crackdown, Russian sanctions dent lambskin

28 Nov 2010 Business News
By Tina Morrison Nov. 28 (BusinessDesk) - Global lambskin prices have collapsed from the first quarter's record highs, as a Chinese... more

Living

Chase & Status to Join Netsky at Lake Hawea Hotel

28 Nov 2014 Entertainment
Rhythm Group Rhythm Group Entertainment is excited to announce that Chase an... more

Charles Bradley And His Extraordinaires Announce NZ Sideshow

28 Nov 2014 Lifestyle
Bluesfest Bluesfest Touring are thrilled to confirm yet another series of fantastic New Zealand sideshows, adding to the array of... more

Property

Encouraging growth in latest building consent data

28 Nov 2014 Property
Building and Housing Minister Dr Nick Smith today welcomed the latest release of figures from Statistics New Zealand which shows the... more

NZ house building consents bounce back in October

28 Nov 2014 Property
By Paul McBeth Nov. 28 (BusinessDesk) - New Zealand house building consents rose at their fastest monthly pace in more than two... more

Migration

Minister to attend the OECD Forum on migration

28 Nov 2014 Migration
Immigration Minister Michael Woodhouse will travel to Paris tomorrow to represent the New Zealand Government at the Organisation for... more

High Commissioner to Fiji reinstated

28 Nov 2014 Migration
Foreign Minister Murray McCully has announced the reinstatement of New Zealand’s High Commissioner to Fiji. “New ... more

Travel

More Customs officers in time for Christmas

28 Nov 2014 Travel & Tourism
Customs Minister Nicky Wagner congratulates the twenty seven new Customs officers who are graduating in Auckland today, in time to ... more

Doubling of flights between NZ and China

26 Nov 2014 Travel & Tourism
New Zealand Government Flights between New Zealand and China are set to double under amended air services arrangements, says ... more

Sport

ARL launches NCEA match official initiative

28 Nov 2014 Rugby League
Auckland Rugby League The Auckland Rugby League has today announced a new initiative which will see students able to gain NCEA... more

Black Sox named for Oceania qualifier

27 Nov 2014 Sport
Hard work has been rewarded in the naming of the Golden Homes Black Sox softball team for next month’s ISF Oceania Qualifying ... more

Columns

Gordon Campbell on Andrew Little, Mockingjay & drunk texting

28 Nov 2014 Opinion
Column - Gordon Campbell   Gordon Campbell on Andrew Little’s debut, Mockingjay, and drunk texting by Gordon ... more

Gordon Campbell: govt arrogance, Ferguson & Police pursuits

27 Nov 2014 Opinion By Gordon Campbell
As anyone who’s ever encountered him around Parliament will verify, Chris Finlayson’s arrogance is matched only by his... more

Kiwi Success

UK Police return soldier's lost medals to family in New Zealand

28 Nov 2014 People
Police in Southport have reunited war medals belonging to a local soldier with his surviving family 12,000 miles away in New Zealand.... more

Scientist wins major American geological award

28 Nov 2014 People
University of Canterbury’s Associate Professor Mark Quigley is the first scientist outside North America to win the Geological... more

Recruitment

Lincoln IT day installs interest in pupils

28 Nov 2014 Recruitment
The robots might not match the Terminator but it was hoped the students controlling them might one day use the catchphrase... more

Joyce to attend Sydney job fair

28 Nov 2014 Recruitment
Economic Development Minister Steven Joyce will travel to Sydney on Sunday morning to attend the New Zealand job fair. The Sydney... more