Four Named Media Brand Of The Year   25 May 2012

MediaWorks’ television channel FOUR was last night named Media Brand of the Year at the CAANZ Media Awards.

 

The award caps a stellar first sixteen months for the young channel, which grabbed New Zealand’s attention by floating a 40 foot yellow duck in Auckland Harbour in February 2011, and has grown rapidly to become the fourth most significant television channel in the New Zealand market.

 

Since launch, FOUR has won the hearts and eyeballs of audience and advertisers. The channel’s primetime audience has grown by a remarkable 51%,* and sales revenue is up by 30% year-on-year, with FOUR now an integral part of advertisers’ television schedules.

 

FOUR was launched by MediaWorks as a pure entertainment channel aimed at 18-49 year-olds. Featuring the latest series of hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model , How I Met Your Mother, The Glee Project and Survivor, FOUR quickly delivered on its mission to delight, surprise and entertain.

 

The channel’s bold and irreverent marketing campaigns, developed with Special Group and SparkPHD, include the high profile rebranding of FOUR as 'The home of NOT rugby' during Rugby World Cup 2011, and the current tagline of ‘NZ’s most liked TV channel’ which celebrates FOUR’s dominance in the social media space, with over 110,000 facebook fans (more than twice the number of any other free-to-air television channel).

 

Earlier this month, FOUR broke audience records when a quarter of a million viewers tuned into the 500th episode of The Simpsons, and MediaWorks is promising a big winter on FOUR, including premieres of A-list American shows Grimm, American Horror Story, and Don’t Trust the B---- in Apartment 23, and new seasons of American’s Next Top Model, The Glee Project and Skins.

 

MediaWorks Group Managing Director Sussan Turner says the win caps sixteen months of incredible success for FOUR.

 

“Launching a new mainstream television channel is a rare and exciting opportunity, and an enormous undertaking,” she says. “Introducing FOUR was a bold move for us, and the pay off has been truly exceptional – increased free-to-air programming choice for viewers, new and exciting opportunities for advertisers, and great business results for MediaWorks.

 

“This win is testament to the hard work and vision of everyone involved in bringing FOUR to life from right across the company, as well as the efforts of our colleagues in the agencies.”

 

FOUR MediaWorks, SparkPHD and Special Group took home two other awards for their work on FOUR, winning Gold in the Best Use of Event/Activation category and Silver in the Media/Entertainment/Travel and Leisure category.

 

MediaWorks TV also won Silver in the Best Sales Proposal of the Year category for their innovative, multi-platform The X Factor USA proposal for the NZ Lotteries Commission.

 

The CAANZ Media Awards recognise the strategy and thinking behind the best advertising campaigns in the New Zealand market.

 

For a taste of FOUR visit http://www.four.co.nz/TV/Entertainment/MediaReleases.aspx

(Mediaworks)

Add a comment

Bookmark and Share

News

Submissions on future of science system

18 Dec 2014 News
Science and Innovation Minister Steven Joyce today released the summary of submissions received in response to the Government's... more

Accreditation Rebuilds Confidence in Christchurch

18 Dec 2014 Canterbury Earthquake
Christchurch City’s reinstatement by International Accreditation New Zealand (IANZ) as a Building Consent Authority (BCA) is a... more

Business

MARKET CLOSE: NZ shares rose on oil relief; Air NZ gains

18 Dec 2014 Business News
By Suze Metherell Dec. 18 (BusinessDesk) - New Zealand shares rose, led by OceanaGold Corp and Air New Zealand following a global... more

All Black Dan Carter increased his shareholding in Arvida

18 Dec 2014 Business News
By Fiona Rotherham Dec. 18 (BusinessDesk) - All Black Dan Carter said he increased his shareholdings in the retirement village... more

Living

The Bicentenary of Beginnings for the Nation

18 Dec 2014 Lifestyle
The history of 200 years ago, including Christmas Day 1814, is being remembered as the first steps towards nationhood for Aotearoa... more

Pharrell Williams and Ed Sheeran top NZ charts

18 Dec 2014 Entertainment
The Official New Zealand End of Year Charts have been released by Recorded Music NZ today (18 Dec.) with the international... more

Property

Affordable housing development agreement signed

18 Dec 2014 Property
The Government has signed a development agreement for the construction of 237 homes as part of its affordable housing project on an... more

NZ weekly rents rise 5.3% in November, upward trend slowing

15 Dec 2014 Property
By Paul McBeth Dec. 15 (BusinessDesk) - Median national housing rents rose at an annual pace of 5.3 percent in November, slowing... more

Migration

Minister to attend the OECD Forum on migration

28 Nov 2014 Migration
Immigration Minister Michael Woodhouse will travel to Paris tomorrow to represent the New Zealand Government at the Organisation for... more

High Commissioner to Fiji reinstated

28 Nov 2014 Migration
Foreign Minister Murray McCully has announced the reinstatement of New Zealand’s High Commissioner to Fiji. “New ... more

Travel

Air New Zealand takes out win on World's Top Ten Airlines

18 Dec 2014 Travel & Tourism
AirlineRatings.com has announced along with its Airline Excellence Awards its Top Ten airlines for 2015. Heading the list is... more

Tourism Holdings lifts annual profit forecast to $17 million

18 Dec 2014 Travel & Tourism
By Suze Metherell Dec. 18 (BusinessDesk) - Tourism Holdings, the biggest campervan rental company in Australia and New Zealand, has... more

Sport

Dan Carter leaves All Black's to play for Paris club

18 Dec 2014 Rugby
Dan Carter is poised to become the world’s highest-paid rugby player when the All Blacks great moves to France after next... more

Double record bid for King Country shearer

18 Dec 2014 Sport
Te Kuiti shearer Stacey Te Huia has confirmed he will tackle two of the World’s toughest shearing records early in the New ... more

Columns

Gordon Campbell on the Pakistan schoolchildren killings

18 Dec 2014 Column
by Gordon Campbell The slaughter of the children in Pakistan is incomprehensibly awful. On the side, it has thrown a spotlight onto... more

Gordon Campbell on income inequality, and Christmas songs

12 Dec 2014 Column
Article - Gordon Campbell   Gordon Campbell on income inequality, and yo ho ho Christmas songs by Gordon Campbell As 2014... more

Kiwi Success

DreamCatchers launched in UK

18 Dec 2014 People
In association with Kea, The New Zealand High Commission and The New Zealand Society, Dream Catchers was launched at New Zealand House... more

Inspiring Stories :Young Kiwis Making a Difference

8 Dec 2014 People
Wellington, December 8th – At only 15 years old, Auckland student Hunter Williams is the youngest winner of the Inspiring... more

Recruitment

Scheme to fill hard-to-staff health jobs working

18 Dec 2014 Recruitment
Health Minister Jonathan Coleman says a scheme to fill hard-to-staff health roles is making a real difference to the career choices... more

NZ dollar heads for 0.9% fall as US jobs report looms

5 Dec 2014 Recruitment
By Paul McBeth Dec. 5 (BusinessDesk) - The New Zealand dollar is heading for a 0.9 percent weekly decline against the greenback as... more